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- Best overall: Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV
- Best budget: Sony BRAVIA 3 65-inch S30 4K LED Google TV
- Best premium: Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV
- Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV: Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV
- Sony BRAVIA 7 65-inch XR70 is the balanced pick for bright rooms, movies and gaming, with Mini LED backlighting and a 120Hz panel.
- Sony BRAVIA 3 65-inch S30 is the straightforward value choice for streaming, everyday viewing and a 60Hz 4K screen.
- Sony BRAVIA 8 II 65-inch XR8M2 is the premium OLED pick, with a 4K QD-OLED panel and 120Hz refresh rate.
- Compare screen size, display type, HDMI 2.1 connectivity and retailer return terms before choosing a Black Friday 2026 Sony TV.
Sony TV Black Friday deals in 2026 span 7 strong choices, from accessible 4K LED sets to premium OLED and Mini LED screens. I researched and compared specs, reviews and owner feedback to identify TVs suited to different rooms, budgets and viewing habits. Sony’s picture processing, Google TV platform and PlayStation-friendly gaming features are consistent reasons to shortlist the brand.
My pick for most people is the Sony BRAVIA 7 65-inch XR70: Mini LED contrast, a 120Hz panel and a versatile feature set make it a sensible all-rounder. The guide also covers alternatives for tighter budgets, cinematic viewing and bright living rooms. Use the product summaries to compare key specifications, then check the exact screen size and model suffix on the retailer listing.
How We Picked
- We compared panel type, resolution and refresh rate to separate everyday 4K sets from gaming and home-cinema options.
- We reviewed manufacturer specifications and owner feedback for picture processing, HDR support, sound features and smart-TV usability.
- We considered room conditions, including bright daytime viewing, wide seating arrangements and dedicated movie-room use.
- We prioritized useful gaming connectivity, including HDMI 2.1 features and support for high-refresh 4K sources where specified.
- We included a range of Sony product tiers and checked model names carefully so shoppers can match the guide to retailer listings.
Comparison Table
| Product | Best for | Refresh rate | Display | HDMI 2.1 ports |
|---|---|---|---|---|
| Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV | Bright rooms and premium HDR | 120Hz | Mini LED | 2 |
| Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV | Cinematic viewing and rich color | 120Hz | QD-OLED | 2 |
| Sony BRAVIA 8 65-inch XR80 4K OLED Google TV | Dark-room movies and mixed viewing | 120Hz | OLED | 2 |
| Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV | Most households and bright living rooms | 120Hz | Mini LED | 2 |
| Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV | Value-focused Mini LED shopping | 120Hz | Mini LED | 2 |
| Sony BRAVIA 3 65-inch S30 4K LED Google TV | Everyday streaming on a budget | 60Hz | LED | 0 |
| Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV | Sports, gaming and full-array performance | 120Hz | Full Array LED | 2 |
Best Picks Reviewed
#1
Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV
The Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV is the best premium bright-room pick for viewers who want punchy HDR and local dimming. The Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV's 4K 120Hz panel combines Mini LED backlighting with Sony’s XR processing for movies, sport and gaming.
Best for: Bright rooms and premium HDR
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Display
- Mini LED with local dimming
- High-contrast Mini LED picture with precise local dimming
- 4K 120Hz support suits current gaming consoles
- Google TV brings major streaming apps together
- Premium positioning makes it more screen than casual viewers need
Is the Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV worth buying on Black Friday 2026?
Yes. The Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV is a strong Black Friday 2026 choice for bright rooms, with a 65-inch 4K 120Hz Mini LED panel, local dimming and Google TV.
See today’s Black Friday price on Amazon
#2
Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV
The Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV is the best premium OLED pick for movie fans seeking rich color and deep blacks. The Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV's 65-inch 4K QD-OLED display runs at 120Hz, pairing OLED contrast with Sony image processing.
Best for: Cinematic viewing and rich color
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Display
- QD-OLED
- Self-lit pixels deliver deep blacks
- QD-OLED panel supports vivid color
- 4K 120Hz works well for films and gaming
- OLED is a less natural fit for consistently sunny rooms
Is the Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV worth buying on Black Friday 2026?
Yes. The Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV is worth considering for cinematic viewing, offering a 65-inch 4K 120Hz panel, OLED-level black detail and Sony’s Google TV interface.
See today’s Black Friday price on Amazon
#3
Sony BRAVIA 8 65-inch XR80 4K OLED Google TV
The Sony BRAVIA 8 65-inch XR80 4K OLED Google TV is the best OLED choice for viewers who want excellent dark-room movie contrast without stepping up to QD-OLED. The Sony BRAVIA 8 65-inch XR80 4K OLED Google TV's 65-inch 4K 120Hz OLED screen and XR processing suit films, streaming and console play.
Best for: Dark-room movies and mixed viewing
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Display
- OLED
- OLED pixels create deep blacks and strong contrast
- 4K 120Hz supports smooth compatible gaming
- Google TV provides familiar app access
- Less suited than Mini LED to rooms with persistent glare
Is the Sony BRAVIA 8 65-inch XR80 4K OLED Google TV worth buying on Black Friday 2026?
Yes. The Sony BRAVIA 8 65-inch XR80 4K OLED Google TV is a compelling 65-inch option for movie nights, with a 4K 120Hz OLED panel, deep contrast and streaming apps through Google TV.
See today’s Black Friday price on Amazon
#4 · Top pick
Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV
The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV is the best all-round pick for households that watch in varied lighting. The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV's 65-inch 4K 120Hz Mini LED screen gives viewers local dimming, gaming support and a balanced feature set.
Best for: Most households and bright living rooms
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Display
- Mini LED with local dimming
- Mini LED backlighting helps with bright-room viewing
- 120Hz panel supports smooth sports and gaming
- Google TV and Sony processing cover everyday needs
- OLED remains the stronger fit for viewers prioritizing pixel-level black detail
Is the Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV worth buying on Black Friday 2026?
Yes. The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV is a well-rounded Black Friday 2026 pick, with a 65-inch 4K 120Hz screen, Mini LED local dimming and features for movies, sport and gaming.
See today’s Black Friday price on Amazon
#5
Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV
The Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV is the best value-oriented Mini LED pick for shoppers who want local dimming and a large screen. The Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV's 65-inch 4K 120Hz panel brings advanced backlighting and gaming-ready refresh to a more accessible product tier.
Best for: Value-focused Mini LED shopping
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Display
- Mini LED with local dimming
- Mini LED gives the screen local dimming
- 4K 120Hz supports compatible high-frame-rate content
- Google TV includes a broad streaming selection
- Picture and sound features sit below Sony’s top flagship tier
Is the Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV worth buying on Black Friday 2026?
Yes. The Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV offers a practical route to a 65-inch 4K 120Hz Mini LED screen, making it a strong shortlist option for value-focused shoppers.
See today’s Black Friday price on Amazon
#6
Sony BRAVIA 3 65-inch S30 4K LED Google TV
The Sony BRAVIA 3 65-inch S30 4K LED Google TV is the best budget-friendly pick for everyday streaming and television viewing. The Sony BRAVIA 3 65-inch S30 4K LED Google TV's 65-inch 4K panel has a 60Hz refresh rate, providing a simple large-screen setup for households that do not need 120Hz gaming.
Best for: Everyday streaming on a budget
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 60Hz
- Display
- LED
- Large 65-inch 4K screen for everyday viewing
- Google TV brings streaming services into one interface
- Straightforward choice for viewers who do not need 120Hz
- 60Hz refresh rate is less suitable for high-refresh gaming
Is the Sony BRAVIA 3 65-inch S30 4K LED Google TV worth buying on Black Friday 2026?
Yes. The Sony BRAVIA 3 65-inch S30 4K LED Google TV is a sensible buy for everyday streaming, offering a 65-inch 4K 60Hz screen and Google TV without the extra features of premium gaming models.
See today’s Black Friday price on Amazon
#7
Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV
The Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV is the best full-array choice for viewers who want a 120Hz screen and local dimming. The Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV's 65-inch 4K panel balances sports, streaming and gaming with Sony’s XR processor and Google TV.
Best for: Sports, gaming and full-array performance
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Display
- Full Array LED with local dimming
- Full Array LED supports local dimming
- 120Hz panel suits sports and compatible games
- XR processing and Google TV deliver a complete feature set
- Does not use the newer Mini LED backlight found in higher-tier picks
Is the Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV worth buying on Black Friday 2026?
Yes. The Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV remains a useful 65-inch 4K 120Hz option for sports, streaming and gaming, with local dimming and Google TV.
See today’s Black Friday price on Amazon
Which Sony TV is the best Black Friday 2026 deal for most people?
The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV is a versatile choice for sport, movies, streaming and gaming, with a 4K 120Hz panel and Google TV.
For simpler streaming, consider the Sony BRAVIA 3 65-inch S30 4K LED Google TV. Check the full model name and screen size before ordering.
Should I choose a Sony OLED or Mini LED TV?
Choose the Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV for deep blacks and vivid color in controlled lighting. The Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV better suits bright rooms.
The Sony BRAVIA 8 65-inch XR80 4K OLED Google TV is another option for film fans. For a simpler 60Hz set, consider the Sony BRAVIA 3 65-inch S30 4K LED Google TV.
What Sony TV size and refresh rate should I buy?
A 65-inch TV suits many living rooms. Measure the wall or stand space, including the TV’s feet, and check the listed dimensions before ordering.
The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV and Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV have 120Hz panels. The Sony BRAVIA 3 65-inch S30 4K LED Google TV has a 60Hz panel for standard television and streaming.
Which Sony TVs are best for PS5 and other gaming?
The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV has a 4K 120Hz panel and HDMI 2.1 connectivity. The Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV, Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV and Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV also have 120Hz screens.
Check HDMI labels and console settings to enable supported features. The Sony BRAVIA 3 65-inch S30 4K LED Google TV is a 60Hz option for casual gaming.
How should I compare Sony TV Black Friday deals?
Compare the full model name, screen size, panel type and refresh rate. The Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV has a 120Hz panel; the Sony BRAVIA 3 65-inch S30 4K LED Google TV has a 60Hz panel.
Check the model code against Sony’s specifications, and review delivery, returns, warranty coverage and included accessories.
Buying Guide
Match the panel to the room
The Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV suits bright rooms. The Sony BRAVIA 8 65-inch XR80 4K OLED Google TV suits darker movie-viewing spaces.
Choose a refresh rate for your content
The Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV has a 120Hz panel. The Sony BRAVIA 3 65-inch S30 4K LED Google TV has a 60Hz panel.
Verify the model code
The Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV and Sony BRAVIA 8 65-inch XR80 4K OLED Google TV are distinct models. Confirm the full name and size.
Check connections and setup
The Sony X90L 65-inch XR-65X90L 4K Full Array LED Google TV has 2 HDMI 2.1 ports. Check device connections, cable routing and wall-mount compatibility.
Compare the full purchase terms
For the Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV, review delivery, returns, warranty details and included accessories alongside its features.
FAQ
What are the best Sony black friday tv deals?
Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV is the best all-round shortlist pick, with a 65-inch 4K 120Hz Mini LED panel. Sony BRAVIA 3 65-inch S30 4K LED Google TV suits everyday viewing, while Sony BRAVIA 8 II is a premium OLED choice.
Which Sony TV deals black friday shoppers should compare first?
Start with Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV for a balanced feature set, then compare Sony BRAVIA 5 65-inch XR50 4K Mini LED Google TV for value. Check screen size, refresh rate, display type and the exact model code on each listing.
Are black friday tv deals sony OLED models worth considering?
Yes. Sony BRAVIA 8 II 65-inch XR8M2 4K QD-OLED Google TV and Sony BRAVIA 8 65-inch XR80 4K OLED Google TV suit viewers who prioritize deep blacks and movie contrast. Compare room brightness and gaming needs before choosing an OLED screen.
Which Sony TV is best for a bright living room?
Sony BRAVIA 9 65-inch XR90 4K Mini LED Google TV is a strong bright-room pick, with a 65-inch 4K Mini LED screen and local dimming. Sony BRAVIA 7 65-inch XR70 4K Mini LED Google TV offers another 120Hz option for mixed viewing and gaming.
Is Sony BRAVIA 3 65-inch S30 4K LED Google TV good for gaming?
Sony BRAVIA 3 65-inch S30 4K LED Google TV works for casual gaming and everyday console use, with a 65-inch 4K 60Hz screen. Shoppers seeking 4K high-refresh play should compare 120Hz models such as Sony BRAVIA 7 65-inch XR70.
How do I compare Sony TV deals black friday listings?
Compare the complete Sony model name, screen size, display technology and refresh rate, then review delivery, return and warranty terms. Sony BRAVIA 8 and BRAVIA 8 II are different televisions, so verify the model code instead of relying on shortened retailer titles.