Samsung S95F OLED vs LG G5 OLED Black Friday 2026: Picks

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Key takeaways

  • Samsung 65-Inch Class OLED S95F 4K Smart TV is the standout pick for bright rooms, with a glare-reducing display and 165Hz refresh rate.
  • LG 65-Inch Class OLED evo AI G5 4K Smart TV is the strong choice for cinematic viewing, Dolby Vision and flexible wall mounting.
  • Samsung 55-Inch Class OLED S90F 4K Smart TV is the best value-focused gaming pick in this group, with 144Hz support.
  • LG 65-Inch Class OLED evo AI C5 4K Smart TV and Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV suit viewers with different priorities: gaming features or Sony picture processing.
  • Choose a 77-inch screen when viewing distance and room size support a more immersive setup.

Samsung S95F OLED and LG G5 OLED are premium 4K televisions with 165Hz refresh rates, making them two of the strongest Black Friday 2026 TV choices for gaming and high-end home cinema. The Samsung stands out for its reflection control, while the LG brings Dolby Vision and a gallery-style wall-mount design.

I researched and compared specs, reviews and owner feedback to identify the right model for different rooms, budgets and screen sizes. The guide also compares Samsung and LG alternatives, plus Sony BRAVIA 8 II, so shoppers can match the television to their lighting, gaming setup and preferred streaming features.

How We Picked

  • Compared panel and picture features, including resolution, refresh rate, reflection handling and HDR format support.
  • Prioritized gaming details such as HDMI 2.1 connections, high refresh rates and variable refresh rate support.
  • Considered owner feedback and review consensus about everyday usability, smart TV software and sound.
  • Selected multiple screen sizes and product tiers to cover premium viewing, gaming and value-focused choices.
  • Checked each model’s strengths against common room setups, including bright living rooms and dedicated movie spaces.

Comparison Table

Product Best for Refresh rate HDMI inputs HDR format
Samsung 65-Inch Class OLED S95F 4K Smart TV (QN65S95FAFXZA) Bright rooms and high-frame-rate gaming Up to 165Hz 4 HDR10+; no Dolby Vision
LG 65-Inch Class OLED evo AI G5 4K Smart TV (OLED65G5WUA) Wall-mounted cinema and gaming Up to 165Hz 4 HDMI 2.1 Dolby Vision
Samsung 55-Inch Class OLED S90F 4K Smart TV (QN55S90FAFXZA) Value-focused gaming in a smaller room Up to 144Hz 4 HDR10+; no Dolby Vision
LG 65-Inch Class OLED evo AI C5 4K Smart TV (OLED65C5PUA) Mixed viewing and gaming Up to 144Hz 4 HDMI 2.1 Dolby Vision
Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV (K-65XR8M2) Sony processing and Google TV Up to 120Hz 4 total, 2 HDMI 2.1 Dolby Vision
Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA) Large, bright rooms Up to 165Hz 4 HDR10+; no Dolby Vision
LG 77-Inch Class OLED evo AI G5 4K Smart TV (OLED77G5WUA) Large wall-mounted cinema rooms Up to 165Hz 4 HDMI 2.1 Dolby Vision

Best Picks Reviewed

#1 · Top pick

Samsung 65-Inch Class OLED S95F 4K Smart TV (QN65S95FAFXZA)

The Samsung 65-Inch Class OLED S95F 4K Smart TV (QN65S95FAFXZA) is the best overall OLED TV for bright-room viewing and premium gaming, with a 165Hz refresh rate and glare-reducing screen.

Samsung 65-Inch Class OLED S95F 4K Smart TV (QN65S95FAFXZA)

Best for: Bright rooms, console and PC gaming, and viewers who want Samsung’s top OLED features.

Screen size
65 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 165Hz
HDMI inputs
4
Pros

  • Glare-reducing screen suits rooms with windows and overhead lights.
  • Four HDMI inputs support a full set of gaming and media devices.
  • 165Hz refresh rate serves high-frame-rate PC gaming.
Cons

  • No Dolby Vision HDR support.
  • Premium feature set costs more than midrange OLED models.

Is the Samsung 65-Inch Class OLED S95F worth buying on Black Friday 2026?

Yes. The Samsung 65-Inch Class OLED S95F 4K Smart TV (QN65S95FAFXZA) is worth considering for bright rooms and gaming, thanks to its glare-reducing display, 4K resolution, four HDMI inputs and 165Hz refresh rate.

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#2

LG 65-Inch Class OLED evo AI G5 4K Smart TV (OLED65G5WUA)

The LG 65-Inch Class OLED evo AI G5 4K Smart TV (OLED65G5WUA) is the best premium OLED for cinematic viewing and wall-mounted rooms, with a 165Hz refresh rate and Dolby Vision.

LG 65-Inch Class OLED evo AI G5 4K Smart TV (OLED65G5WUA)

Best for: Movie fans who want Dolby Vision, a gallery-style design and high-end gaming support.

Screen size
65 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 165Hz
HDMI inputs
4 HDMI 2.1
Pros

  • Supports Dolby Vision HDR for compatible films and shows.
  • Slim design works well in a wall-mounted home theater.
  • Four HDMI 2.1 ports accommodate several current gaming devices.
Cons

  • Screen reflection control is not as distinctive as Samsung’s glare-reducing finish.
  • Built-in sound is not a replacement for a dedicated home theater system.

Is the LG 65-Inch Class OLED evo AI G5 worth buying on Black Friday 2026?

Yes. The LG 65-Inch Class OLED evo AI G5 4K Smart TV (OLED65G5WUA) is a strong premium choice for Dolby Vision movies, wall-mounted setups and gaming, with 4K resolution, four HDMI 2.1 ports and a 165Hz refresh rate.

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#3

Samsung 55-Inch Class OLED S90F 4K Smart TV (QN55S90FAFXZA)

The Samsung 55-Inch Class OLED S90F 4K Smart TV (QN55S90FAFXZA) is the best value-focused OLED for gaming in smaller rooms, with a 144Hz refresh rate and four HDMI inputs.

Samsung 55-Inch Class OLED S90F 4K Smart TV (QN55S90FAFXZA)

Best for: Gamers seeking a capable OLED in a bedroom, apartment or compact living room.

Screen size
55 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 144Hz
HDMI inputs
4
Pros

  • 144Hz support is well suited to current consoles and gaming PCs.
  • OLED contrast delivers deep blacks for movies and games.
  • 55-inch size fits more spaces than a 65-inch or 77-inch screen.
Cons

  • Lacks the S95F’s glare-reducing screen.
  • No Dolby Vision HDR support.

Is the Samsung 55-Inch Class OLED S90F worth buying on Black Friday 2026?

Yes. The Samsung 55-Inch Class OLED S90F 4K Smart TV (QN55S90FAFXZA) offers 4K OLED contrast, four HDMI inputs and a 144Hz refresh rate in a space-friendly size, making it a well-rounded gaming and streaming option.

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#4

LG 65-Inch Class OLED evo AI C5 4K Smart TV (OLED65C5PUA)

The LG 65-Inch Class OLED evo AI C5 4K Smart TV (OLED65C5PUA) is the best all-round LG OLED for mixed gaming and streaming, with a 144Hz refresh rate and Dolby Vision support.

LG 65-Inch Class OLED evo AI C5 4K Smart TV (OLED65C5PUA)

Best for: Viewers who want a balanced OLED for movies, TV, sports and gaming.

Screen size
65 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 144Hz
HDMI inputs
4 HDMI 2.1
Pros

  • Dolby Vision support serves a broad range of streaming content.
  • Four HDMI 2.1 ports simplify connections for multiple devices.
  • 144Hz refresh rate suits console and PC gaming.
Cons

  • Does not have the G5’s gallery-style design.
  • Reflection handling is less specialized than the S95F’s.

Is the LG 65-Inch Class OLED evo AI C5 worth buying on Black Friday 2026?

Yes. The LG 65-Inch Class OLED evo AI C5 4K Smart TV (OLED65C5PUA) is a sensible all-round pick for gaming and streaming, with Dolby Vision, four HDMI 2.1 ports, 4K resolution and a 144Hz refresh rate.

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#5

Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV (K-65XR8M2)

The Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV (K-65XR8M2) is the best OLED for viewers who prioritize Sony picture processing, with a 120Hz refresh rate and Google TV.

Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV (K-65XR8M2)

Best for: Movie and series fans who prefer Sony picture processing and Google TV navigation.

Screen size
65 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 120Hz
HDMI inputs
4 total, 2 HDMI 2.1
Pros

  • Google TV provides broad access to streaming apps and recommendations.
  • Sony picture processing is a key draw for film and television viewing.
  • OLED contrast gives dark scenes depth in a dim room.
Cons

  • Refresh rate tops out below the Samsung S95F and LG G5.
  • Only two HDMI inputs support HDMI 2.1 features.

Is the Sony 65-Inch BRAVIA 8 II worth buying on Black Friday 2026?

Yes. The Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV (K-65XR8M2) suits movie-focused viewers who value Sony picture processing and Google TV, with a 120Hz panel and two HDMI 2.1 inputs.

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#6

Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA)

The Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA) is the best large-screen OLED for bright-room entertainment and gaming, with a 165Hz refresh rate and glare-reducing display.

Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA)

Best for: Large living rooms where bright-room performance and an immersive screen matter.

Screen size
77 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 165Hz
HDMI inputs
4
Pros

  • 77-inch screen creates a cinematic, high-impact viewing area.
  • Glare-reducing finish helps manage distracting reflections.
  • 165Hz support serves high-frame-rate gaming setups.
Cons

  • Requires more wall or furniture space than a 65-inch TV.
  • No Dolby Vision HDR support.

Is the Samsung 77-Inch Class OLED S95F worth buying on Black Friday 2026?

Yes. The Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA) is a strong large-screen choice for bright rooms, movies and gaming, pairing a 77-inch 4K OLED display with glare reduction and a 165Hz refresh rate.

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#7

LG 77-Inch Class OLED evo AI G5 4K Smart TV (OLED77G5WUA)

The LG 77-Inch Class OLED evo AI G5 4K Smart TV (OLED77G5WUA) is the best large-screen OLED for wall-mounted movie rooms, with Dolby Vision, a 165Hz refresh rate and four HDMI 2.1 ports.

LG 77-Inch Class OLED evo AI G5 4K Smart TV (OLED77G5WUA)

Best for: Dedicated movie rooms and spacious living rooms with a wall-mounted setup.

Screen size
77 inches
Resolution
4K, 3840 × 2160
Refresh rate
Up to 165Hz
HDMI inputs
4 HDMI 2.1
Pros

  • 77-inch panel brings a cinematic scale to films and sports.
  • Dolby Vision support benefits compatible streaming and disc content.
  • Four HDMI 2.1 ports and 165Hz support cover demanding gaming setups.
Cons

  • Large size needs careful room and wall planning.
  • The 77-inch model is a premium choice for most home setups.

Is the LG 77-Inch Class OLED evo AI G5 worth buying on Black Friday 2026?

Yes. The LG 77-Inch Class OLED evo AI G5 4K Smart TV (OLED77G5WUA) is worth a look for large-room cinema and gaming, with a 77-inch 4K OLED panel, Dolby Vision, four HDMI 2.1 ports and 165Hz support.

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Samsung S95F OLED vs LG G5 OLED: which TV is better?

Samsung 65-Inch Class OLED S95F 4K Smart TV stands out for its glare-reducing screen, while LG 65-Inch Class OLED evo AI G5 4K Smart TV adds Dolby Vision and a slim wall-mount design. Both offer 4K resolution, refresh rates up to 165Hz and four HDMI 2.1 inputs.

Choose the Samsung for bright rooms; pick the LG for Dolby Vision libraries and a flush-mounted setup.

Which OLED is better for a bright room?

Samsung 65-Inch Class OLED S95F 4K Smart TV is the stronger choice across from windows or lamps because its screen reduces distracting reflections. LG 65-Inch Class OLED evo AI G5 4K Smart TV suits controlled lighting. Curtains and careful screen placement help limit reflections with either model.

Which TV is better for gaming?

Samsung 65-Inch Class OLED S95F 4K Smart TV and LG 65-Inch Class OLED evo AI G5 4K Smart TV support up to 165Hz and have four HDMI 2.1 inputs. LG 65-Inch Class OLED evo AI C5 4K Smart TV and Samsung 55-Inch Class OLED S90F 4K Smart TV reach 144Hz. Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV tops out at 120Hz with two HDMI 2.1 inputs.

Should you choose a 65-inch or 77-inch OLED?

A 65-inch screen suits many living rooms; a 77-inch model brings greater impact to spacious rooms and distant seating. Measure wall width, stand depth and viewing distance before choosing.

What are the main differences in HDR and smart features?

LG 65-Inch Class OLED evo AI G5 4K Smart TV supports Dolby Vision; Samsung 65-Inch Class OLED S95F 4K Smart TV supports HDR10+ instead. Samsung uses Tizen, LG uses webOS and Sony uses Google TV. Check app availability and interface features before buying.

Buying Guide

Choose screen size before comparing features

Measure your wall, stand and viewing distance. Choose 77 inches for a spacious room or 65 inches for easier placement.

Match glare control to room lighting

Samsung 65-Inch Class OLED S95F 4K Smart TV reduces reflections. LG 65-Inch Class OLED evo AI G5 4K Smart TV suits controlled lighting and wall mounting.

Check refresh rate and HDMI needs

S95F and G5 reach 165Hz; S90F and C5 reach 144Hz. Count your connected gaming devices before choosing.

Pick the HDR format that matches your viewing

The LG G5 supports Dolby Vision; the Samsung S95F supports HDR10+. Check the formats used by your favorite content.

Compare the complete home theater setup

Sony 65-Inch BRAVIA 8 II OLED 4K HDR Google TV (K-65XR8M2) offers Google TV and Sony processing. Factor in soundbar placement, mounting and outlets.

FAQ

Samsung S95F OLED vs LG G5 OLED: which is better?

Samsung 65-Inch Class OLED S95F 4K Smart TV is the better fit for bright rooms because of its glare-reducing screen. LG 65-Inch Class OLED evo AI G5 4K Smart TV is the better fit for Dolby Vision and wall-mounted movie setups. Both support 165Hz.

Is the Samsung S95F brighter than the LG G5?

Samsung 65-Inch Class OLED S95F 4K Smart TV has a glare-reducing display that gives it a practical advantage in rooms with reflections. LG 65-Inch Class OLED evo AI G5 4K Smart TV is also a premium bright OLED, but its key differentiators include Dolby Vision and wall mounting.

Which is better for gaming, Samsung S95F or LG G5?

Samsung 65-Inch Class OLED S95F 4K Smart TV and LG 65-Inch Class OLED evo AI G5 4K Smart TV both offer up to 165Hz and four HDMI 2.1 inputs. Choose Samsung for glare reduction or LG for Dolby Vision alongside high-refresh gaming.

Is OLED worth buying on Black Friday 2026?

Yes. Samsung 65-Inch Class OLED S95F 4K Smart TV, LG 65-Inch Class OLED evo AI G5 4K Smart TV and other models in this guide offer 4K resolution, deep OLED contrast and modern gaming features. Choose by room, screen size and HDR preference.

Which TV is best for a smaller room?

Samsung 55-Inch Class OLED S90F 4K Smart TV is the best fit here for a smaller room, with 4K OLED contrast, four HDMI inputs and a 144Hz refresh rate. The 55-inch size is easier to place than the 65-inch and 77-inch options.

Does the LG G5 support Dolby Vision?

Yes. LG 65-Inch Class OLED evo AI G5 4K Smart TV supports Dolby Vision HDR, making it a good match for compatible films and shows. Samsung 65-Inch Class OLED S95F 4K Smart TV does not support Dolby Vision and instead supports HDR10+.