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- Best overall: LG B4 OLED 65-Inch 4K Smart TV
- Best budget: LG B4 OLED 48-Inch 4K Smart TV
- Best premium: LG OLED evo G4 77-Inch 4K Smart TV
- Best for bright rooms: LG OLED evo G4 65-Inch 4K Smart TV
- LG B4 OLED delivers 4K at 120Hz and is the value-focused choice for most living rooms.
- LG G4 OLED adds brighter picture performance, a more advanced processor and support for up to 144Hz gaming.
- Choose a 48-inch or 55-inch LG B4 OLED for a smaller room; consider 65 inches or larger for a big viewing area.
- LG G4 OLED is the premium pick for bright rooms, high-end gaming and wall-mounted setups.
- Compare the exact screen size and included stand or wall-mount accessories before choosing a Black Friday 2026 listing.
LG B4 OLED and LG G4 OLED are both 4K televisions with self-lit pixels, deep black levels and strong gaming features, but they serve different budgets and rooms. The B4 focuses on essential OLED picture quality and 120Hz gaming. The G4 steps up brightness, processing and refresh-rate support, making it a stronger fit for a bright room or demanding gaming setup. We researched and compared specs, reviews and owner feedback to explain where each model makes sense.
My pick for most people is the LG B4 OLED in a screen size that suits the room: it balances OLED contrast with core gaming features. Choose LG G4 OLED when brighter picture performance, a premium design or 144Hz support matter more than value. The product picks below cover seven sizes, and the guide explains what to prioritize when shopping for Black Friday 2026.
How We Picked
- Picture performance: we compared OLED contrast, stated brightness advantages and image-processing hardware.
- Gaming: we reviewed refresh-rate support, HDMI 2.1 connections and compatibility with current consoles and gaming PCs.
- Room fit: we considered available screen sizes, viewing distance, bright-room use and wall-mount needs.
- Value: we weighed each model’s features against its position in the B4 or G4 range, without relying on temporary listing prices.
- Ownership details: we considered owner feedback, smart-TV features and practical setup factors such as stands and mounting.
Comparison Table
| Product | Best for | Screen size | Refresh rate | HDMI 2.1 inputs |
|---|---|---|---|---|
| LG B4 OLED 48-Inch 4K Smart TV | Small rooms and desktop gaming | 48 inches | 120Hz | 4 |
| LG B4 OLED 55-Inch 4K Smart TV | Mainstream movie and console use | 55 inches | 120Hz | 4 |
| LG B4 OLED 65-Inch 4K Smart TV | Most living rooms | 65 inches | 120Hz | 4 |
| LG B4 OLED 77-Inch 4K Smart TV | Large rooms and home theaters | 77 inches | 120Hz | 4 |
| LG OLED evo G4 55-Inch 4K Smart TV | Bright rooms and premium gaming | 55 inches | Up to 144Hz | 4 |
| LG OLED evo G4 65-Inch 4K Smart TV | Premium all-round use | 65 inches | Up to 144Hz | 4 |
| LG OLED evo G4 77-Inch 4K Smart TV | Large premium home theaters | 77 inches | Up to 144Hz | 4 |
Best Picks Reviewed
#1
LG B4 OLED 48-Inch 4K Smart TV
The LG B4 OLED 48-Inch 4K Smart TV is the best compact OLED for smaller rooms, with a 120Hz panel for smooth gaming and sports.
Best for: Small rooms, bedrooms and desktop gaming
- Screen size
- 48 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- OLED contrast and individually lit pixels
- Four HDMI 2.1 inputs for connected devices
- Compact size suits closer seating
- Less screen area for large living rooms
- Not as bright as the G4 series
Is the LG B4 OLED 48-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG B4 OLED 48-Inch 4K Smart TV is a strong choice for a bedroom, apartment or gaming desk where a 48-inch display fits. The LG B4 OLED 48-Inch 4K Smart TV's 4K OLED picture and 120Hz refresh rate cover movies, streaming and console play.
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#2
LG B4 OLED 55-Inch 4K Smart TV
The LG B4 OLED 55-Inch 4K Smart TV is the best value-focused 55-inch OLED for everyday viewing, pairing 4K resolution with a 120Hz refresh rate.
Best for: Mainstream movie and console use
- Screen size
- 55 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Room-friendly size for many living rooms
- OLED black levels support cinematic viewing
- Four HDMI 2.1 inputs
- G4 is the better fit for a very bright room
- No 144Hz refresh-rate support
Is the LG B4 OLED 55-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG B4 OLED 55-Inch 4K Smart TV gives movie fans and console players a useful mix of OLED contrast, 4K detail and 120Hz motion. Choose it when you want a capable main-room TV without prioritizing the G4’s premium upgrades.
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#3 · Top pick
LG B4 OLED 65-Inch 4K Smart TV
The LG B4 OLED 65-Inch 4K Smart TV is the best overall value for most living rooms, with a spacious 65-inch 4K OLED screen and 120Hz gaming.
Best for: Most living rooms and mixed use
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Large, versatile screen size
- Strong contrast for films and series
- Four HDMI 2.1 inputs
- G4 provides stronger brightness performance
- Requires more room than a 55-inch set
Is the LG B4 OLED 65-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG B4 OLED 65-Inch 4K Smart TV is the balanced pick for households that want a big OLED screen for films, streaming and gaming. The LG B4 OLED 65-Inch 4K Smart TV's 120Hz panel and four HDMI 2.1 inputs support a flexible entertainment setup.
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#4
LG B4 OLED 77-Inch 4K Smart TV
The LG B4 OLED 77-Inch 4K Smart TV is the best large-screen value pick for movie rooms, with a 77-inch OLED display and 120Hz refresh rate.
Best for: Large rooms and home theaters
- Screen size
- 77 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- 120Hz
- Immersive screen for films and sports
- OLED contrast creates deep blacks
- Four HDMI 2.1 inputs
- Needs a wide wall or media unit
- G4 is brighter for rooms with strong daylight
Is the LG B4 OLED 77-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG B4 OLED 77-Inch 4K Smart TV suits a spacious viewing area where a large screen adds impact. The 4K OLED panel, 120Hz refresh rate and HDMI 2.1 connectivity make it a capable pick for films, sports and gaming.
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#5
LG OLED evo G4 55-Inch 4K Smart TV
The LG OLED evo G4 55-Inch 4K Smart TV is the best premium 55-inch OLED for bright-room viewing, with support for refresh rates up to 144Hz.
Best for: Bright rooms and premium gaming
- Screen size
- 55 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- Up to 144Hz
- Higher brightness class than the B4
- Advanced α11 AI Processor 4K
- Four HDMI 2.1 inputs
- Premium features are unnecessary for basic viewing
- Wall-focused design can require separate stand planning
Is the LG OLED evo G4 55-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG OLED evo G4 55-Inch 4K Smart TV is a premium choice for viewers who want strong brightness, advanced processing and gaming support up to 144Hz. Check whether the intended setup needs a separately purchased stand.
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#6
LG OLED evo G4 65-Inch 4K Smart TV
The LG OLED evo G4 65-Inch 4K Smart TV is the best premium all-rounder for bright living rooms, combining a 65-inch 4K panel with up to 144Hz refresh.
Best for: Premium all-round living-room viewing
- Screen size
- 65 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- Up to 144Hz
- Brighter picture performance than the B4
- α11 AI Processor 4K
- Four HDMI 2.1 inputs
- Higher-tier features cost more than the B4 range
- Check mounting or stand requirements before purchase
Is the LG OLED evo G4 65-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG OLED evo G4 65-Inch 4K Smart TV is a good fit when a premium picture, bright-room performance and high-refresh gaming matter. The 65-inch screen works well as a centerpiece for films, streaming and current gaming systems.
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#7
LG OLED evo G4 77-Inch 4K Smart TV
The LG OLED evo G4 77-Inch 4K Smart TV is the best premium large-screen pick for home theaters, with a 77-inch display and refresh rates up to 144Hz.
Best for: Large premium home theaters
- Screen size
- 77 inches
- Resolution
- 4K, 3840 × 2160
- Refresh rate
- Up to 144Hz
- Large OLED screen with enhanced brightness
- α11 AI Processor 4K
- Four HDMI 2.1 inputs
- Needs substantial wall or furniture space
- Premium features exceed basic TV needs
Is the LG OLED evo G4 77-Inch 4K Smart TV worth buying on Black Friday 2026?
Yes. The LG OLED evo G4 77-Inch 4K Smart TV is a premium home-theater choice for buyers who want a large, bright OLED image and fast gaming support. Measure the room and confirm the mounting plan before selecting this size.
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What is the difference between LG B4 OLED and LG G4 OLED?
The LG B4 OLED reaches 120Hz, while the LG G4 OLED supports up to 144Hz and delivers a brighter picture. Both ranges provide 4K resolution, OLED contrast and four HDMI 2.1 inputs, so each can handle movies, streaming and modern console gaming.
LG B4 OLED is the value-focused range, with the α8 AI Processor 4K and the features most households need. LG OLED evo G4 uses the α11 AI Processor 4K and a higher-tier panel design for stronger brightness. Skip it if everyday viewing in a dim room is the priority and the extra G4 features do not fit your needs.
Which LG OLED is better for a bright room?
LG OLED evo G4 is the stronger choice for bright rooms because its higher brightness performance helps the picture stand out in daytime viewing. The LG B4 OLED remains a compelling option in controlled lighting, where OLED contrast and deep blacks are easy to appreciate.
Room lighting and window placement matter as much as the TV label. For a room with direct sunlight, plan the viewing position to reduce glare and compare screen reflections in owner feedback. For evening films or a room with curtains, the LG B4 OLED offers a more value-minded route to 4K OLED picture quality.
Is LG B4 OLED or LG G4 OLED better for gaming?
LG G4 OLED supports up to 144Hz, while LG B4 OLED supports 120Hz, and both product lines include four HDMI 2.1 inputs. The G4 gives compatible gaming PCs extra refresh-rate headroom; the B4 already suits current console gaming at 4K and 120Hz.
Both ranges support features designed for smooth gameplay, including variable refresh rate. Match the TV to the source: a console player focused on 4K at 120Hz has a strong case for B4, while a PC gamer with a high-refresh graphics setup has a reason to consider G4. Verify the refresh-rate needs of your games and connected hardware.
Which screen size should you choose?
LG B4 OLED and LG OLED evo G4 sizes in this guide span 48 to 77 inches, covering compact bedrooms through larger living rooms. A 48-inch set suits closer seating, 55 or 65 inches fits many everyday setups, and 77 inches creates a more cinematic view in a spacious room.
Measure the available wall or stand width before settling on a size. Also consider how far the main seats sit from the screen and whether the TV will share space with speakers or cabinets. Bigger is not automatically better if the screen dominates the room or viewing distance is short.
What should shoppers check on Black Friday 2026?
Black Friday 2026 shoppers should compare the exact LG B4 OLED or LG OLED evo G4 screen size, model listing and included accessories before choosing. Product names can look similar, but screen size and stand or wall-mount contents affect whether a TV fits the planned setup.
Check the retailer’s return window, delivery details, warranty coverage and whether the listed model includes a stand. Compare the same size across sellers rather than treating a different screen size as a direct match. Review the connection needs for soundbars, consoles and streaming devices, then choose the model whose features fit the room.
Buying Guide
Choose B4 for value-first OLED viewing
Select an LG B4 OLED when deep blacks, 4K resolution and 120Hz gaming cover your needs. The 65-inch version is a flexible starting point for many living rooms; smaller sizes suit bedrooms and close seating.
Choose G4 for brightness and premium features
Select LG OLED evo G4 when stronger brightness, α11 processing or refresh rates up to 144Hz matter. The premium upgrades are most useful in bright rooms, high-end gaming setups and picture-focused home theaters.
Match the screen to your room
Measure the viewing area and furniture before picking a size. Choose 48 or 55 inches for compact spaces, 65 inches for a versatile main TV, and 77 inches when the room and viewing distance support a large screen.
Check mounting and connections
Review the listing for an included stand or wall-mount hardware, then count the HDMI devices you plan to connect. Both ranges have four HDMI 2.1 inputs, useful for consoles, sound systems and other high-bandwidth sources.
Compare like-for-like listings
For Black Friday 2026, compare the same model family and screen size across retailers. Confirm delivery, warranty, returns and accessory details so the chosen TV works with your setup after it arrives.
FAQ
LG B4 OLED vs LG G4 OLED: which is better?
LG G4 OLED is better for brighter-room viewing, premium picture performance and refresh rates up to 144Hz. LG B4 OLED is the value-focused choice for 4K movies and 120Hz console gaming. Choose based on room lighting and which features your setup uses.
Is LG B4 OLED good for gaming?
Yes. LG B4 OLED supports 4K resolution at 120Hz and includes four HDMI 2.1 inputs, giving console players useful connectivity and smooth motion support. LG G4 OLED is the step-up option for compatible PC gaming at refresh rates up to 144Hz.
Is LG G4 OLED worth choosing over LG B4 OLED?
LG G4 OLED is worth choosing when brighter picture performance, α11 AI Processor 4K or 144Hz support addresses a real need. LG B4 OLED covers core OLED viewing and 120Hz gaming, so value-focused buyers can put its savings toward another part of their setup.
What size LG B4 OLED should I buy?
Choose the LG B4 OLED size that fits your viewing distance, room and furniture. The 48-inch model suits compact spaces, 55 or 65 inches works for many living rooms, and 77 inches is suited to larger rooms with enough seating distance.
Is LG B4 OLED bright enough for a sunny room?
LG B4 OLED is a better fit for controlled or dimmer lighting than a room with strong daylight. LG OLED evo G4 offers stronger brightness performance for bright-room viewing. Reducing direct glare and positioning the TV away from windows also improves everyday viewing.
What should I compare for LG OLED Black Friday 2026 shopping?
Compare the exact model name, screen size, included stand or mounting parts, warranty and return terms. Check that the listing is for LG B4 OLED or LG OLED evo G4 in the size you want, and confirm the TV has enough HDMI connections for your devices.