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- Best overall: Sony 65-Inch Class BRAVIA XR X90L Full Array LED 4K HDR Google TV (XR65X90L)
- Best budget: LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV (65UR9000PUA)
- Best premium: Sony 65-Inch Class BRAVIA XR A95L QD-OLED 4K HDR Google TV (XR65A95L)
- Best for bright rooms: Sony 65-Inch Class BRAVIA XR X93L Mini LED 4K HDR Google TV (XR65X93L)
- The LG UR9000 is the sensible pick for shoppers who value a straightforward 4K smart TV and a 60Hz screen.
- The Sony BRAVIA XR X90L offers a strong balance of 120Hz gaming features, full-array local dimming and everyday picture quality.
- The Sony BRAVIA XR X93L and BRAVIA 7 suit brighter rooms with Mini LED backlights and 120Hz panels.
- The Sony BRAVIA XR A80L, A95L and BRAVIA 8 are OLED choices for deep blacks, movies and premium home theaters.
- Match the TV to your room, viewing habits and console needs before comparing Black Friday 2026 listings.
The LG UR9000 is a practical 4K TV, while Sony BRAVIA XR models bring a wider choice of 120Hz panels, local dimming and OLED screens. For Black Friday 2026, the right pick depends on how you watch: casual streaming and everyday TV favor value, while fast gaming, bright-room viewing and cinema nights reward specific upgrades.
I researched and compared specs, reviews and owner feedback to sort seven 65-inch TVs by use case. My pick for most people is the Sony BRAVIA XR X90L: its 120Hz screen and full-array local dimming offer a meaningful step up for movies and gaming. The LG UR9000 remains a straightforward option for shoppers who do not need those premium features.
How We Picked
- Compared screen technology, resolution and native refresh rate.
- Reviewed gaming essentials, including HDMI 2.1, VRR and 120Hz support.
- Considered picture performance factors such as local dimming, OLED contrast and Mini LED backlights.
- Used published specifications, reviews and owner feedback to assess setup, smart-TV features and everyday usability.
- Grouped the picks by practical needs rather than ranking every TV by premium features alone.
Comparison Table
| Product | Best for | Native refresh rate | Backlight/display type | HDMI 2.1 ports |
|---|---|---|---|---|
| LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV (65UR9000PUA) | Everyday streaming | 60Hz | LED | 0 |
| Sony 65-Inch Class BRAVIA XR X90L Full Array LED 4K HDR Google TV (XR65X90L) | Mixed use and gaming | 120Hz | Full-array LED | 2 |
| Sony 65-Inch Class BRAVIA XR X93L Mini LED 4K HDR Google TV (XR65X93L) | Bright rooms | 120Hz | Mini LED | 2 |
| Sony 65-Inch Class BRAVIA XR A80L OLED 4K HDR Google TV (XR65A80L) | Movie nights | 120Hz | OLED | 2 |
| Sony 65-Inch Class BRAVIA XR A95L QD-OLED 4K HDR Google TV (XR65A95L) | Premium home theater | 120Hz | QD-OLED | 2 |
| Sony 65-Inch Class BRAVIA 7 Mini LED QLED 4K HDR Google TV (K-65XR70) | Bright-room gaming | 120Hz | Mini LED | 2 |
| Sony 65-Inch Class BRAVIA 8 OLED 4K HDR Google TV (K-65XR80) | OLED movies and gaming | 120Hz | OLED | 2 |
Best Picks Reviewed
#1
LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV (65UR9000PUA)
The LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV (65UR9000PUA) is the best straightforward 4K TV for budget-focused streamers. The LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV (65UR9000PUA)'s 60Hz panel and webOS smart platform cover everyday viewing without charging shoppers for higher-end gaming features.
Best for: Everyday streaming and casual TV viewing
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 60Hz
- HDMI inputs
- 3
- Smart platform
- webOS
- Simple webOS interface
- 4K resolution for streaming and broadcast content
- Three HDMI inputs for connected devices
- No 120Hz panel for high-frame-rate gaming
- No Dolby Vision support
Is the LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV worth buying on Black Friday 2026?
The LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV is worth considering for basic 4K streaming and everyday viewing. The LG 65-Inch Class UR9000 Series LED 4K UHD Smart webOS TV (65UR9000PUA)'s 60Hz panel is a clear limitation for shoppers who want 120Hz console gaming or premium motion handling.
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#2 · Top pick
Sony 65-Inch Class BRAVIA XR X90L Full Array LED 4K HDR Google TV (XR65X90L)
The Sony 65-Inch Class BRAVIA XR X90L Full Array LED 4K HDR Google TV (XR65X90L) is the best all-around 4K TV for mixed movie, sports and gaming use. A 120Hz panel and full-array local dimming give it a well-rounded feature set.
Best for: Most households and console gamers
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 120Hz
- Backlight
- Full-array LED with local dimming
- HDMI 2.1 ports
- 2
- 120Hz panel supports smooth gaming and sports
- Local dimming improves contrast over basic LED sets
- Google TV provides broad streaming-app support
- Some blooming appears around bright objects on dark scenes
Is the Sony 65-Inch Class BRAVIA XR X90L worth buying on Black Friday 2026?
The Sony 65-Inch Class BRAVIA XR X90L is a strong Black Friday 2026 choice for shoppers who want one TV for movies, sports and gaming. The Sony 65-Inch Class BRAVIA XR X90L Full Array LED 4K HDR Google TV (XR65X90L)'s 120Hz panel, local dimming and two HDMI 2.1 ports cover the essentials well.
See today’s Black Friday price on Amazon
#3
Sony 65-Inch Class BRAVIA XR X93L Mini LED 4K HDR Google TV (XR65X93L)
The Sony 65-Inch Class BRAVIA XR X93L Mini LED 4K HDR Google TV (XR65X93L) is the best bright-room pick for viewers who want strong HDR and smooth action. The Sony 65-Inch Class BRAVIA XR X93L Mini LED 4K HDR Google TV (XR65X93L)'s 120Hz Mini LED display pairs high refresh with fine backlight control.
Best for: Bright rooms and daytime sports
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 120Hz
- Backlight
- Mini LED with local dimming
- HDMI 2.1 ports
- 2
- Mini LED backlight supports strong HDR highlights
- 120Hz refresh rate suits sports and gaming
- Local dimming helps maintain contrast in mixed scenes
- Bright highlights can show some blooming against dark backgrounds
Is the Sony 65-Inch Class BRAVIA XR X93L worth buying on Black Friday 2026?
The Sony 65-Inch Class BRAVIA XR X93L is a good fit for bright rooms, HDR movies and fast-moving sports. The Sony 65-Inch Class BRAVIA XR X93L Mini LED 4K HDR Google TV (XR65X93L)'s Mini LED backlight and 120Hz panel offer more brightness control and motion capability than a basic 60Hz LED TV.
See today’s Black Friday price on Amazon
#4
Sony 65-Inch Class BRAVIA XR A80L OLED 4K HDR Google TV (XR65A80L)
The Sony 65-Inch Class BRAVIA XR A80L OLED 4K HDR Google TV (XR65A80L) is the best movie-night OLED for viewers who prize deep blacks and cinematic contrast. The Sony 65-Inch Class BRAVIA XR A80L OLED 4K HDR Google TV (XR65A80L)'s 120Hz panel brings smooth motion to films, sports and compatible games.
Best for: Movies in a dim or light-controlled room
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 120Hz
- Display type
- OLED
- HDMI 2.1 ports
- 2
- OLED pixels deliver deep blacks
- Wide viewing angles suit shared movie nights
- 120Hz panel supports compatible gaming
- OLED brightness is less suited to direct sunlight
Is the Sony 65-Inch Class BRAVIA XR A80L worth buying on Black Friday 2026?
The Sony 65-Inch Class BRAVIA XR A80L is worth considering for movie fans who want OLED contrast and a 120Hz screen. Choose a Mini LED model instead when the TV faces strong daylight or needs especially bright HDR output.
See today’s Black Friday price on Amazon
#5
Sony 65-Inch Class BRAVIA XR A95L QD-OLED 4K HDR Google TV (XR65A95L)
The Sony 65-Inch Class BRAVIA XR A95L QD-OLED 4K HDR Google TV (XR65A95L) is the best premium OLED for home-theater shoppers seeking rich color and deep blacks. The Sony 65-Inch Class BRAVIA XR A95L QD-OLED 4K HDR Google TV (XR65A95L)'s 120Hz QD-OLED panel combines OLED contrast with quantum-dot color.
Best for: Premium home theaters and enthusiast viewing
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 120Hz
- Display type
- QD-OLED
- HDMI 2.1 ports
- 2
- QD-OLED combines OLED contrast with vivid color
- 120Hz display supports high-frame-rate gaming
- Google TV includes a broad selection of streaming apps
- Premium features exceed the needs of casual TV viewers
Is the Sony 65-Inch Class BRAVIA XR A95L worth buying on Black Friday 2026?
The Sony 65-Inch Class BRAVIA XR A95L is a worthwhile premium pick for shoppers building a high-end movie and gaming setup. The Sony 65-Inch Class BRAVIA XR A95L QD-OLED 4K HDR Google TV (XR65A95L)'s QD-OLED display, 4K resolution and 120Hz refresh rate make it the most feature-rich OLED option here.
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#6
Sony 65-Inch Class BRAVIA 7 Mini LED QLED 4K HDR Google TV (K-65XR70)
The Sony 65-Inch Class BRAVIA 7 Mini LED QLED 4K HDR Google TV (K-65XR70) is the best newer-style Mini LED pick for bright-room viewing and gaming. A 120Hz panel and Mini LED backlight deliver a practical mix of motion and brightness control.
Best for: Bright rooms, sports and gaming
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 120Hz
- Backlight
- Mini LED
- HDMI 2.1 ports
- 2
- Mini LED supports bright HDR viewing
- 120Hz screen suits action and console games
- Google TV brings familiar streaming access
- Dark-scene blooming remains possible with LED backlighting
Is the Sony 65-Inch Class BRAVIA 7 Mini LED QLED worth buying on Black Friday 2026?
The Sony 65-Inch Class BRAVIA 7 Mini LED QLED is a strong choice for a bright living room or gaming setup. The Sony 65-Inch Class BRAVIA 7 Mini LED QLED 4K HDR Google TV (K-65XR70)'s 120Hz screen, Mini LED backlight and two HDMI 2.1 ports make it more versatile than a standard 60Hz TV.
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#7
Sony 65-Inch Class BRAVIA 8 OLED 4K HDR Google TV (K-65XR80)
The Sony 65-Inch Class BRAVIA 8 OLED 4K HDR Google TV (K-65XR80) is the best balanced OLED for viewers who want cinematic contrast and modern gaming support. The Sony 65-Inch Class BRAVIA 8 OLED 4K HDR Google TV (K-65XR80)'s 120Hz OLED panel makes it a capable center for movies and compatible consoles.
Best for: OLED viewing across movies, shows and games
- Resolution
- 4K UHD, 3840 × 2160
- Native refresh rate
- 120Hz
- Display type
- OLED
- HDMI 2.1 ports
- 2
- OLED contrast produces deep blacks
- 120Hz refresh rate supports smooth compatible games
- Google TV offers broad app coverage
- A Mini LED TV is a better fit for very bright rooms
Is the Sony 65-Inch Class BRAVIA 8 OLED worth buying on Black Friday 2026?
The Sony 65-Inch Class BRAVIA 8 OLED is a good Black Friday 2026 choice for viewers who want OLED contrast with 120Hz gaming support. Compare it with the A80L and A95L based on current listing details and the features your setup needs.
See today’s Black Friday price on Amazon
Is the LG UR9000 or Sony BRAVIA XR better for most people?
The Sony BRAVIA XR X90L is the better all-around choice for most mixed-use households, while the LG UR9000 is a sensible pick for basic streaming. The X90L has a 120Hz panel and full-array local dimming; the UR9000 uses a 60Hz panel without the same local-dimming hardware.
The difference matters most for fast games, sports and dark movie scenes. A 120Hz screen handles compatible high-frame-rate content, and local dimming improves contrast in scenes that mix bright highlights with dark backgrounds. Viewers who mainly watch streaming shows and broadcast TV can save the premium features for a future upgrade. Skip it if the higher refresh rate and improved contrast do not match your viewing habits.
Which Sony BRAVIA XR TV is best for a bright room?
The Sony BRAVIA XR X93L and Sony BRAVIA 7 are the strongest bright-room choices among these 7 TVs, with Mini LED backlights and 120Hz panels. Mini LED gives the televisions more precise backlight control than a basic LED design, while the fast panel keeps sports and action looking smooth.
Room lighting still matters: place the screen away from direct sunlight and position lamps to limit reflections. For a bright family room, choose a Mini LED model over the OLED options if daytime viewing is a priority. For a controlled or dim room, OLED contrast makes the A80L, A95L and BRAVIA 8 compelling alternatives.
Is an OLED BRAVIA XR better than a Mini LED Sony TV?
Sony BRAVIA XR OLED TVs provide pixel-level black control, while Sony Mini LED TVs use a backlight with local dimming zones. The A80L, A95L and BRAVIA 8 suit movie fans who value deep blacks; the X93L and BRAVIA 7 suit brighter spaces and vivid HDR viewing.
OLED is especially effective for films watched in a dark room because black areas can remain truly dark beside bright objects. Mini LED is a practical choice for daytime sports or rooms with more ambient light. Neither display type is the universal winner: consider your room brightness, content mix and comfort with OLED before choosing.
Which LG UR9000 versus Sony BRAVIA XR TV is best for gaming?
The Sony BRAVIA XR X90L, X93L, A80L and A95L offer 120Hz panels and 2 HDMI 2.1 ports, making them stronger gaming choices than the LG UR9000's 60Hz screen. The BRAVIA 7 and BRAVIA 8 also provide 120Hz panels and 2 HDMI 2.1 ports.
A 120Hz panel is useful with consoles and PCs that output compatible high-frame-rate games. HDMI 2.1 features support modern gaming connections, while a 60Hz display remains fine for casual play and older consoles. Check how many devices need HDMI 2.1 at once, since several connected systems can affect which TV best fits a setup.
What should shoppers compare during Black Friday 2026?
Black Friday 2026 shoppers should compare the exact model number, screen size, return terms and included accessories before choosing among these 7 TVs. Retail listings can use similar names for televisions with different screen technology, refresh rates or regional specifications.
Check that the listing matches the full model name in this guide, especially for the UR9000 and Sony BRAVIA XR ranges. Compare the warranty, delivery options and retailer support alongside the television itself. A lower-priced model is not better value when its 60Hz panel, fewer gaming features or screen type does not suit the room.
Buying Guide
Choose the screen type for your room
The Sony BRAVIA XR A80L, A95L and BRAVIA 8 use OLED, while the X93L and BRAVIA 7 use Mini LED. OLED favors dark-room movie contrast; Mini LED suits brighter rooms and HDR highlights.
Match refresh rate to your content
The LG UR9000 runs at 60Hz, while the Sony gaming and premium picks run at 120Hz. Choose 120Hz for compatible games and fast sports; choose 60Hz for basic shows and streaming.
Count the connections you need
The LG UR9000 has 3 HDMI inputs, and the listed Sony models have 2 HDMI 2.1 ports. Count consoles, soundbars and streaming devices before deciding whether an external HDMI switch fits your setup.
Check the exact listing details
The 65-inch model numbers in this guide identify specific televisions, but a retailer listing still deserves a careful check. Confirm screen size, model code, warranty, return window and included stand or remote.
Pick a smart-TV platform you enjoy
The LG UR9000 uses webOS, while the Sony televisions use Google TV. Compare the apps, voice controls and home-screen layout you use most rather than choosing by platform name alone.
FAQ
LG UR9000 vs Sony BRAVIA XR: which TV is better?
The Sony BRAVIA XR X90L is the stronger all-around TV for mixed viewing, with a 120Hz panel, full-array local dimming and 2 HDMI 2.1 ports. The LG UR9000 is a straightforward 60Hz option for streaming and casual TV.
Is the LG UR9000 good for PS5 or Xbox gaming?
The LG UR9000 works for casual PS5 or Xbox gaming, but its 60Hz screen does not support 120Hz gameplay. The Sony BRAVIA XR X90L, X93L and OLED options pair 120Hz panels with 2 HDMI 2.1 ports.
Which Sony BRAVIA XR TV is best for movies?
The Sony BRAVIA XR A80L is a strong movie choice for viewers who want OLED contrast and a 120Hz screen. The premium Sony BRAVIA XR A95L adds a QD-OLED panel, while the BRAVIA 8 is another 120Hz OLED option.
Which TV is best for a bright living room?
The Sony BRAVIA XR X93L and Sony BRAVIA 7 are the best fits here for bright rooms because both use Mini LED backlights and 120Hz panels. Their LED-based designs suit bright daytime viewing better than a dark-room-focused OLED setup.
Is Black Friday 2026 a good time to compare these TVs?
Black Friday 2026 is a useful time to compare the LG UR9000 and Sony BRAVIA models by exact model number, screen size, warranty and return terms. Match the listing to your room and must-have features before deciding which offer represents better value.