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- Best overall: Roku Select Series 4K 55-inch TV (55R4A5R)
- Best budget: Roku Select Series 4K 50-inch TV (50R4A5R)
- Best premium: Roku Select Series 4K 75-inch TV (75R4A5R)
- Best for Dolby Vision: VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01)
- Roku Select 4K TVs are the simpler choice for shoppers who want Roku streaming built into a straightforward interface.
- VIZIO V-Series 4K TVs support Dolby Vision and HDR10+, making them a good fit for viewers who value broad HDR format support.
- Both families offer 4K models with 60Hz refresh rates, so neither is a top choice for high-refresh-rate gaming.
- Compare the exact screen size and model number before choosing: features vary across both product families.
The VIZIO V-Series 4K UHD Smart TV and Roku Select 4K TV are value-focused televisions with 4K resolution and 60Hz refresh rates. The main difference is the smart TV experience: VIZIO V-Series models use SmartCast, while Roku Select models run Roku OS. VIZIO V-Series models also support Dolby Vision, while Roku Select models offer a simple route to Roku streaming and search.
For this Black Friday 2026 guide, I researched and compared specs, reviews and owner feedback across popular sizes from both families. My pick for most people is a Roku Select 4K model when easy navigation is the priority; choose a VIZIO V-Series model for Dolby Vision support. Use the exact model numbers below to compare features, since size and model variations affect what each TV includes.
How We Picked
- Compared resolution, screen size and refresh rate across popular VIZIO V-Series and Roku Select models.
- Reviewed smart TV platforms and the everyday experience of finding streaming apps and content.
- Checked published HDR format support to distinguish VIZIO V-Series models from Roku Select 4K models.
- Considered owner feedback and the practical trade-offs for bedrooms, living rooms and casual gaming.
- Focused on Black Friday 2026 shopping priorities without relying on temporary pricing or claims about individual retailer inventory.
Comparison Table
| Product | Best for | Screen size | Resolution | Refresh rate |
|---|---|---|---|---|
| VIZIO V-Series 43-inch 4K UHD Smart TV (V435-J01) | Small rooms and Dolby Vision | 43 inches | 4K UHD | 60Hz |
| VIZIO V-Series 50-inch 4K UHD Smart TV (V505-J09) | Apartments and mid-size rooms | 50 inches | 4K UHD | 60Hz |
| VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) | Main living rooms | 55 inches | 4K UHD | 60Hz |
| VIZIO V-Series 65-inch 4K UHD Smart TV (V655-J09) | Large rooms and movie nights | 65 inches | 4K UHD | 60Hz |
| Roku Select Series 4K 50-inch TV (50R4A5R) | Roku fans in smaller living rooms | 50 inches | 4K UHD | 60Hz |
| Roku Select Series 4K 55-inch TV (55R4A5R) | Everyday living-room streaming | 55 inches | 4K UHD | 60Hz |
| Roku Select Series 4K 65-inch TV (65R4A5R) | Large rooms and Roku-first homes | 65 inches | 4K UHD | 60Hz |
| Roku Select Series 4K 75-inch TV (75R4A5R) | Spacious rooms and large-screen viewing | 75 inches | 4K UHD | 60Hz |
Best Picks Reviewed
#1
VIZIO V-Series 43-inch 4K UHD Smart TV (V435-J01)
The VIZIO V-Series 43-inch 4K UHD Smart TV (V435-J01) is the best compact VIZIO pick for small rooms, with a 43-inch 4K screen and Dolby Vision support. SmartCast gives viewers an app-based home screen without requiring a separate streaming device.
Best for: Small rooms and viewers who want Dolby Vision
- Screen size
- 43 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- HDR
- Dolby Vision and HDR10+
- Compact size fits bedrooms and apartments
- Supports Dolby Vision and HDR10+
- Built-in SmartCast platform
- 60Hz refresh rate is not designed for high-frame-rate gaming
Is the VIZIO V-Series 43-inch 4K UHD Smart TV (V435-J01) worth buying on Black Friday 2026?
The VIZIO V-Series 43-inch 4K UHD Smart TV (V435-J01) is worth considering for a small room where 4K resolution and Dolby Vision matter. The VIZIO V-Series 43-inch 4K UHD Smart TV (V435-J01)'s 43-inch screen suits close viewing, while SmartCast handles common streaming needs without an added player.
See today’s Black Friday price on Amazon
#2
VIZIO V-Series 50-inch 4K UHD Smart TV (V505-J09)
The VIZIO V-Series 50-inch 4K UHD Smart TV (V505-J09) is the best mid-size VIZIO option for mixed streaming and TV viewing, with a 50-inch 4K display. Dolby Vision and HDR10+ support add format flexibility for compatible content.
Best for: Apartments and mid-size living rooms
- Screen size
- 50 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- HDR
- Dolby Vision and HDR10+
- Useful middle-ground screen size
- 4K resolution suits streaming and TV
- Supports Dolby Vision and HDR10+
- SmartCast is a different interface from Roku OS
Is the VIZIO V-Series 50-inch 4K UHD Smart TV (V505-J09) worth buying on Black Friday 2026?
The VIZIO V-Series 50-inch 4K UHD Smart TV (V505-J09) is a good fit for viewers who want a 50-inch 4K screen and broad HDR format support. SmartCast provides built-in streaming, and the 60Hz panel suits everyday TV and movie viewing.
See today’s Black Friday price on Amazon
#3
VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01)
The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) is the best balanced VIZIO choice for a main living room, with a 55-inch 4K display and 60Hz refresh rate. Dolby Vision support suits viewers with compatible movie and streaming content.
Best for: Main living rooms and movie streaming
- Screen size
- 55 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- HDR
- Dolby Vision and HDR10+
- Popular size for shared viewing
- Supports Dolby Vision and HDR10+
- 4K resolution for detailed content
- Does not offer a high-refresh-rate panel
Is the VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) worth buying on Black Friday 2026?
The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) is a sensible living-room choice for buyers who want 4K resolution and Dolby Vision. SmartCast covers built-in streaming, while its 60Hz refresh rate best suits shows, films and casual games.
See today’s Black Friday price on Amazon
#4
VIZIO V-Series 65-inch 4K UHD Smart TV (V655-J09)
The VIZIO V-Series 65-inch 4K UHD Smart TV (V655-J09) is the best large-screen VIZIO pick for value-focused home viewing, with a 65-inch 4K panel. HDR10+ and Dolby Vision support distinguish it from buyers’ basic large-screen options.
Best for: Large living rooms and movie nights
- Screen size
- 65 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- HDR
- Dolby Vision and HDR10+
- Large screen for group viewing
- Supports Dolby Vision and HDR10+
- 4K resolution across a roomy display
- Needs more space than 43-inch and 50-inch models
Is the VIZIO V-Series 65-inch 4K UHD Smart TV (V655-J09) worth buying on Black Friday 2026?
The VIZIO V-Series 65-inch 4K UHD Smart TV (V655-J09) is worth considering for a larger room where a 65-inch picture is a priority. The 4K panel and Dolby Vision support suit films and streaming, while SmartCast supplies built-in apps.
See today’s Black Friday price on Amazon
#5
Roku Select Series 4K 50-inch TV (50R4A5R)
The Roku Select Series 4K 50-inch TV (50R4A5R) is the best compact Roku 4K pick for simple streaming, with a 50-inch 4K screen and Roku OS. The built-in platform makes it easy to browse apps and search for entertainment.
Best for: Roku fans furnishing a smaller living room
- Screen size
- 50 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- Smart platform
- Roku OS
- Roku streaming is built in
- 4K resolution at a practical size
- Simple navigation and content search
- Does not match VIZIO V-Series Dolby Vision support
Is the Roku Select Series 4K 50-inch TV (50R4A5R) worth buying on Black Friday 2026?
The Roku Select Series 4K 50-inch TV (50R4A5R) is a strong option for shoppers who value Roku OS and a 50-inch 4K screen. The built-in platform reduces setup steps, and the 60Hz refresh rate suits standard streaming and everyday viewing.
See today’s Black Friday price on Amazon
#6 · Top pick
Roku Select Series 4K 55-inch TV (55R4A5R)
The Roku Select Series 4K 55-inch TV (55R4A5R) is the best Roku choice for a typical living room, with a 55-inch 4K display and Roku OS. The straightforward interface suits households that want streaming apps in one place.
Best for: Everyday living-room streaming
- Screen size
- 55 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- Smart platform
- Roku OS
- Convenient 55-inch screen size
- Roku OS offers familiar app navigation
- 4K resolution for compatible content
- 60Hz refresh rate limits high-frame-rate gaming
Is the Roku Select Series 4K 55-inch TV (55R4A5R) worth buying on Black Friday 2026?
The Roku Select Series 4K 55-inch TV (55R4A5R) is a good buy for households seeking a familiar streaming interface and a 55-inch 4K screen. Roku OS keeps apps easy to find, and the 60Hz panel fits everyday TV, movies and casual gaming.
See today’s Black Friday price on Amazon
#7
Roku Select Series 4K 65-inch TV (65R4A5R)
The Roku Select Series 4K 65-inch TV (65R4A5R) is the best large Roku option for streaming-focused households, with a 65-inch 4K panel. Roku OS keeps apps and searches together, making the TV easy to use as a family screen.
Best for: Large rooms and Roku-first households
- Screen size
- 65 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- Smart platform
- Roku OS
- Large screen for shared viewing
- Roku OS is built into the TV
- 4K resolution suits current streaming content
- Requires more viewing distance than smaller models
Is the Roku Select Series 4K 65-inch TV (65R4A5R) worth buying on Black Friday 2026?
The Roku Select Series 4K 65-inch TV (65R4A5R) is a practical choice for households that want a large screen and built-in Roku streaming. The 4K resolution suits movies and shows, while the 60Hz refresh rate is aimed at everyday viewing.
See today’s Black Friday price on Amazon
#8
Roku Select Series 4K 75-inch TV (75R4A5R)
The Roku Select Series 4K 75-inch TV (75R4A5R) is the best extra-large Roku pick for spacious rooms, with a 75-inch 4K screen and Roku OS. The Roku Select Series 4K 75-inch TV (75R4A5R)'s size puts streaming and shared viewing at the center of the setup.
Best for: Spacious rooms and large-screen viewing
- Screen size
- 75 inches
- Resolution
- 4K UHD
- Refresh rate
- 60Hz
- Smart platform
- Roku OS
- Extra-large screen for group viewing
- Built-in Roku OS handles streaming
- 4K resolution for compatible shows and films
- Best suited to a room with ample wall and viewing space
Is the Roku Select Series 4K 75-inch TV (75R4A5R) worth buying on Black Friday 2026?
The Roku Select Series 4K 75-inch TV (75R4A5R) is a good fit for buyers who want a very large screen and use Roku for streaming. Check room dimensions and viewing distance first; the 4K display and 60Hz refresh rate serve everyday entertainment.
See today’s Black Friday price on Amazon
Which is better, VIZIO V-Series or Roku Select TV?
The Roku Select Series 4K 55-inch TV (55R4A5R) is the better fit for shoppers who want Roku OS built in. The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) supports Dolby Vision and HDR10+. Both offer 4K resolution and a 60Hz refresh rate.
Choose based on interface and HDR support, and compare exact model numbers: features vary across screen sizes and variants.
Do VIZIO V-Series and Roku Select TVs have good picture quality?
The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) and Roku Select Series 4K 55-inch TV (55R4A5R) both have 4K resolution and 60Hz refresh rates. VIZIO V-Series models add Dolby Vision and HDR10+ support.
Room brightness, screen size, viewing distance and source quality also affect the picture. These are everyday TVs, not premium display models. Compare matching sizes and check each model’s specifications.
Which TV is better for gaming?
Both featured TVs have 60Hz refresh rates, making them suitable for casual console play but not high-refresh-rate gaming. Check the exact model’s inputs and supported features before buying. For competitive play or 120Hz gaming, choose a TV with a faster panel.
Is Roku OS or VIZIO SmartCast easier to use?
The Roku Select Series 4K 55-inch TV (55R4A5R) runs Roku OS; the VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) uses SmartCast. Both provide built-in streaming access.
Roku OS centers on apps, search and browsing, while SmartCast provides VIZIO’s streaming interface. Choose the platform your household knows, and verify support for essential apps.
What TV size should you buy for Black Friday 2026?
The Roku Select Series 4K 50-inch TV (50R4A5R) suits smaller rooms; the Roku Select Series 4K 75-inch TV (75R4A5R) needs more space. Options in this guide range from 43 to 75 inches.
Measure the viewing area and seating distance. Check the television’s full dimensions, including stand width and depth, before placing it on furniture.
Buying Guide
Choose the smart TV platform first
Pick Roku Select for Roku OS or VIZIO V-Series for SmartCast. Confirm support for your household’s essential streaming apps.
Match the screen to the room
Measure the TV area and seating distance. Larger 65- and 75-inch models need more space.
Compare HDR support
VIZIO V-Series models in this guide support Dolby Vision and HDR10+. Check the exact model’s formats.
Set realistic gaming expectations
The featured TVs have 60Hz refresh rates. Choose a faster panel for high-refresh-rate gaming.
Verify the complete model number
Confirm the screen size, resolution, refresh rate and smart platform. Compare TVs of the same size.
FAQ
Which is better, VIZIO V-Series or Roku Select TV for Black Friday 2026?
The Roku Select Series 4K 55-inch TV (55R4A5R) is the better fit for shoppers who want Roku OS built in. The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) is a better match for Dolby Vision support. Both offer 4K resolution and 60Hz refresh rates.
Does VIZIO V-Series support Dolby Vision?
The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) supports Dolby Vision and HDR10+. That support makes the model a strong option for viewers with compatible streaming content. Check the specific VIZIO model listing, since product features vary by model and size.
Is the Roku Select Series 4K 55-inch TV a 60Hz TV?
The Roku Select Series 4K 55-inch TV (55R4A5R) has a 60Hz refresh rate and a 55-inch 4K UHD screen. The panel suits everyday television, movies and casual gaming. Shoppers seeking high-refresh-rate gaming should compare TVs with a faster panel.
Which VIZIO V-Series size is best for a living room?
The VIZIO V-Series 55-inch 4K UHD Smart TV (V555-J01) is a balanced living-room option, with 4K resolution and a 60Hz refresh rate. Choose the 50-inch model for a smaller space or the 65-inch version when the room and viewing distance support a larger screen.
Is the Roku Select 75-inch TV a good choice for a large room?
The Roku Select Series 4K 75-inch TV (75R4A5R) is a suitable large-screen choice for spacious rooms, with 4K resolution and built-in Roku OS. Measure the wall, stand and seating distance first. Its 60Hz refresh rate targets everyday entertainment rather than high-refresh-rate gaming.