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- Best overall: LG OLED evo AI C5 77-Inch 4K Smart TV (OLED77C5PUA)
- Best budget: LG OLED AI B5 77-Inch 4K Smart TV (OLED77B5PUA)
- Best premium: LG OLED evo AI G5 77-Inch 4K Smart TV (OLED77G5WUA)
- Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV (K-65XR8M2): Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA)
- Sony BRAVIA 8 II is available in sizes up to 65 inches, not 77 inches.
- LG OLED evo AI C5 77-Inch 4K Smart TV is a balanced pick for movies, gaming and everyday viewing.
- LG OLED evo AI B5 77-Inch 4K Smart TV suits buyers who want a large OLED with a simpler feature set.
- LG OLED evo AI G5 77-Inch 4K Smart TV is the premium LG choice for bright rooms and wall mounting.
- Compare screen size, HDMI 2.1 inputs and refresh rate before choosing a Black Friday 2026 TV.
Choosing between a 77-inch LG OLED and Sony BRAVIA 8 II starts with one important size difference: Sony BRAVIA 8 II tops out at 65 inches. Buyers who want a 77-inch screen should compare LG models such as the C5, G5 and B5 with Sony BRAVIA 8, which does come in a 77-inch size. The right choice depends on room layout, gaming needs, picture preferences and how much value you place on screen size.
I researched and compared specs, reviews and owner feedback to build this Black Friday 2026 guide around practical differences, not hype. The product picks cover large-screen OLED options, a smaller premium Sony alternative and competing Samsung OLED TVs. My pick for most people is the LG OLED evo AI C5 77-Inch 4K Smart TV: it pairs a 77-inch OLED panel with a 144Hz refresh rate and four HDMI 2.1 inputs.
How We Picked
- Compared screen sizes and product availability so the 77-inch LG models are not confused with the 65-inch Sony BRAVIA 8 II.
- Prioritized stated refresh rates and HDMI 2.1 input counts for console and PC gaming.
- Considered picture features, including OLED panel type, processing and stated HDR support.
- Reviewed owner feedback and product specifications to weigh everyday usability, smart TV platforms and setup needs.
- Selected models across value, premium and competing-brand categories to make the comparison useful beyond one manufacturer.
Comparison Table
| Product | Best for | Screen size | Refresh rate | HDMI 2.1 inputs |
|---|---|---|---|---|
| LG OLED evo AI C5 77-Inch 4K Smart TV (OLED77C5PUA) | Balanced use | 77 inches | 144Hz | 4 |
| LG OLED evo AI G5 77-Inch 4K Smart TV (OLED77G5WUA) | Premium wall mounting | 77 inches | Up to 165Hz | 4 |
| LG OLED AI B5 77-Inch 4K Smart TV (OLED77B5PUA) | Value-focused OLED | 77 inches | 120Hz | 4 |
| Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV (K-65XR8M2) | Sony QD-OLED at 65 inches | 65 inches | 120Hz | 2 |
| Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV (K-77XR80) | A large Sony OLED | 77 inches | 120Hz | 2 |
| Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA) | Premium gaming | 77 inches | Up to 165Hz | 4 |
| Samsung 77-Inch Class OLED S90F 4K Smart TV (QN77S90FAFXZA) | High-refresh gaming | 77 inches | Up to 144Hz | 4 |
Best Picks Reviewed
#1 · Top pick
LG OLED evo AI C5 77-Inch 4K Smart TV (OLED77C5PUA)
The LG OLED evo AI C5 77-Inch 4K Smart TV is the best all-around 77-inch OLED for households that want strong movie and gaming performance. The LG OLED evo AI C5 77-Inch 4K Smart TV (OLED77C5PUA)'s 144Hz refresh rate and four HDMI 2.1 inputs support a versatile entertainment setup.
Best for: Balanced movie, TV and gaming use
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 144Hz
- HDMI 2.1 inputs
- 4
- Large OLED screen with rich contrast
- Four HDMI 2.1 inputs for connected devices
- 144Hz refresh rate suits fast gaming
- Premium features cost more than a basic 77-inch TV
Is the LG OLED evo AI C5 77-Inch 4K Smart TV worth buying on Black Friday 2026?
The LG OLED evo AI C5 77-Inch 4K Smart TV is worth considering for a 77-inch OLED with flexible gaming support. The LG OLED evo AI C5 77-Inch 4K Smart TV (OLED77C5PUA)'s 144Hz refresh rate, four HDMI 2.1 inputs and 4K resolution make it a strong all-purpose living-room choice.
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#2
LG OLED evo AI G5 77-Inch 4K Smart TV (OLED77G5WUA)
The LG OLED evo AI G5 77-Inch 4K Smart TV is the best premium LG OLED for bright-room viewing and a polished wall-mounted setup. The 77-inch panel supports a refresh rate up to 165Hz for compatible sources.
Best for: Premium viewing and wall mounting
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- Up to 165Hz
- HDMI 2.1 inputs
- 4
- Premium OLED picture and high refresh ceiling
- Four HDMI 2.1 inputs
- Slim design works well on a wall
- Costs more than LG's C-series and B-series options
Is the LG OLED evo AI G5 77-Inch 4K Smart TV worth buying on Black Friday 2026?
The LG OLED evo AI G5 77-Inch 4K Smart TV is worth a look for buyers who want a premium 77-inch OLED and a wall-friendly design. The LG OLED evo AI G5 77-Inch 4K Smart TV (OLED77G5WUA)'s up-to-165Hz refresh rate and four HDMI 2.1 inputs also suit advanced gaming setups.
See today’s Black Friday price on Amazon
#3
LG OLED AI B5 77-Inch 4K Smart TV (OLED77B5PUA)
The LG OLED AI B5 77-Inch 4K Smart TV is the best value-focused 77-inch OLED for viewers who prioritize screen size and contrast over top-tier gaming extras. The LG OLED AI B5 77-Inch 4K Smart TV (OLED77B5PUA)'s 120Hz panel supports smooth motion for sports and games.
Best for: Value-focused 77-inch OLED shopping
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 120Hz
- HDMI 2.1 inputs
- 4
- 77-inch OLED screen with deep blacks
- 120Hz refresh rate supports gaming and sports
- Four HDMI 2.1 inputs
- Less suited to buyers seeking the highest refresh rates
Is the LG OLED AI B5 77-Inch 4K Smart TV worth buying on Black Friday 2026?
The LG OLED AI B5 77-Inch 4K Smart TV is worth considering when a large OLED screen is the priority. The LG OLED AI B5 77-Inch 4K Smart TV (OLED77B5PUA)'s 120Hz refresh rate and four HDMI 2.1 inputs cover core gaming needs without paying for the fastest panel in LG's range.
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#4
Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV (K-65XR8M2)
The Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV is the best pick for viewers who value Sony's processing and QD-OLED picture quality over a 77-inch screen. The Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV (K-65XR8M2)'s 65-inch panel runs at 120Hz.
Best for: Sony picture processing in a smaller room
- Screen size
- 65 inches
- Resolution
- 4K
- Refresh rate
- 120Hz
- HDMI 2.1 inputs
- 2
- QD-OLED panel with strong color and contrast
- Google TV smart platform
- Sony picture processing features
- 65-inch maximum size is smaller than the 77-inch LG options
- Two HDMI 2.1 inputs limit connected gaming devices
Is the Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV worth buying on Black Friday 2026?
The Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV is worth considering for buyers who want Sony's premium QD-OLED experience in a 65-inch size. Choose a 77-inch LG instead when screen size matters more.
See today’s Black Friday price on Amazon
#5
Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV (K-77XR80)
The Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV is the best Sony alternative for shoppers who want a 77-inch OLED. The Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV (K-77XR80)'s 120Hz panel gives the size comparison a closer match to LG's 77-inch C5 and B5.
Best for: A 77-inch Sony OLED alternative
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 120Hz
- HDMI 2.1 inputs
- 2
- Matches LG options at 77 inches
- Sony processing and Google TV platform
- OLED contrast suits movie viewing
- Two HDMI 2.1 inputs are fewer than on the LG picks
Is the Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV worth buying on Black Friday 2026?
The Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV is worth considering when Sony's picture processing and a 77-inch OLED screen are priorities. The Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV (K-77XR80)'s 120Hz refresh rate works for console gaming, while its two HDMI 2.1 inputs suit a simpler setup.
See today’s Black Friday price on Amazon
#6
Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA)
The Samsung 77-Inch Class OLED S95F 4K Smart TV is the best premium alternative for shoppers who want a bright, gaming-focused OLED. The Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA)'s 165Hz refresh rate supports fast compatible gaming sources on a 77-inch screen.
Best for: Premium gaming and bright-room use
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- Up to 165Hz
- HDMI 2.1 inputs
- 4
- Large OLED screen with high refresh support
- Four HDMI 2.1 inputs
- Good fit for multiple gaming devices
- Does not use the Google TV or webOS smart platform
Is the Samsung 77-Inch Class OLED S95F 4K Smart TV worth buying on Black Friday 2026?
The Samsung 77-Inch Class OLED S95F 4K Smart TV is worth considering for a premium 77-inch gaming setup. The Samsung 77-Inch Class OLED S95F 4K Smart TV (QN77S95FAFXZA)'s up-to-165Hz refresh rate and four HDMI 2.1 inputs provide broad support for compatible consoles, PCs and other devices.
See today’s Black Friday price on Amazon
#7
Samsung 77-Inch Class OLED S90F 4K Smart TV (QN77S90FAFXZA)
The Samsung 77-Inch Class OLED S90F 4K Smart TV is the best alternative for buyers who want a 77-inch OLED with a high refresh rate but do not need Samsung's top-tier model. The Samsung 77-Inch Class OLED S90F 4K Smart TV (QN77S90FAFXZA)'s 144Hz panel supports smooth compatible gameplay.
Best for: High-refresh gaming at a lower product tier
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- Up to 144Hz
- HDMI 2.1 inputs
- 4
- 77-inch OLED screen
- Up-to-144Hz refresh rate
- Four HDMI 2.1 inputs
- Premium buyers should compare its features with the S95F
Is the Samsung 77-Inch Class OLED S90F 4K Smart TV worth buying on Black Friday 2026?
The Samsung 77-Inch Class OLED S90F 4K Smart TV is worth considering for buyers who want a large OLED and up-to-144Hz gaming support. Four HDMI 2.1 inputs make it convenient for a setup with multiple compatible devices.
See today’s Black Friday price on Amazon
Does Sony BRAVIA 8 II come in a 77-inch size?
Sony BRAVIA 8 II tops out at 65 inches, while LG OLED evo AI C5, G5 and B5 models are available in 77-inch sizes. The size gap matters most in a large living room, where the extra screen area can make movies and sports feel more immersive.
For a direct 77-inch Sony comparison, look at Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV rather than BRAVIA 8 II. Sony BRAVIA 8 II remains the better fit for shoppers who specifically want its QD-OLED panel and Sony processing in a smaller room. Compare the 65-inch Sony with LG's 77-inch sets only after deciding whether screen size or Sony's specific picture approach matters more.
Which 77-inch OLED is best for Black Friday 2026?
LG OLED evo AI C5 77-Inch 4K Smart TV is the best 77-inch all-rounder for buyers balancing movies, everyday TV and gaming. Its 144Hz refresh rate and four HDMI 2.1 inputs cover a broad mix of consoles, streaming boxes and sound systems.
LG OLED AI B5 77-Inch 4K Smart TV is the value-focused choice when the priority is a large OLED screen with a 120Hz panel. LG OLED evo AI G5 77-Inch 4K Smart TV earns the premium spot for shoppers prioritizing a refined wall-mounted installation and a higher refresh ceiling. Match features to your room and devices rather than buying the most expensive model by default.
Is LG C5 better than Sony BRAVIA 8 II for gaming?
LG OLED evo AI C5 77-Inch 4K Smart TV has the stronger gaming connection setup, with four HDMI 2.1 inputs and a 144Hz refresh rate, while Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV has two HDMI 2.1 inputs and a 120Hz panel.
The LG is a practical choice for households connecting multiple consoles or a gaming PC, and its larger 77-inch screen can suit a spacious setup. Sony BRAVIA 8 II remains compelling for players who value its 65-inch QD-OLED presentation and Sony processing. Check the refresh rate supported by each connected device, since a TV's maximum rate does not guarantee every source outputs at that speed.
How does Sony BRAVIA 8 compare with BRAVIA 8 II?
Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV offers a 77-inch screen, while Sony BRAVIA 8 II 65-Inch QD-OLED 4K HDR Google TV tops out at 65 inches. Both are OLED televisions, but the BRAVIA 8 II uses a QD-OLED panel and the products target different screen-size needs.
Choose Sony BRAVIA 8 when a 77-inch Sony OLED is the requirement. Choose Sony BRAVIA 8 II when a smaller screen is suitable and its QD-OLED technology is the priority. For console connectivity, both listed Sony models have two HDMI 2.1 inputs, compared with four on the LG C5, G5 and B5 picks. Confirm the input layout against your devices before making a final choice.
What should I compare before buying an OLED TV?
Screen size, HDMI 2.1 input count and refresh rate are three useful starting points when comparing LG OLED, Sony BRAVIA and Samsung OLED televisions. A 77-inch TV needs enough viewing distance and wall or stand space, while a 65-inch model fits more rooms comfortably.
Next, consider how the set will be used: movie viewers can prioritize panel and picture processing, while gamers should check refresh support and the number of high-bandwidth inputs. Think about the smart TV platform, remote, soundbar connection and mounting plan as well. For Black Friday 2026, compare the exact model number and included accessories across retailers so similarly named TVs do not get mixed up.
Buying Guide
Choose the screen size first
The 77-inch LG OLED models fit larger viewing areas, while Sony BRAVIA 8 II is a 65-inch choice. Measure the space, viewing distance and stand width before deciding.
Match gaming specs to your devices
LG C5, G5 and B5 each list four HDMI 2.1 inputs; the Sony models here list two. Look for a 120Hz or faster panel when smooth gameplay is a priority.
Set a sensible product tier
LG B5 is the value-oriented pick, LG C5 balances features and performance, and LG G5 is the premium option. Choose the tier that fits your needs, not a spec you will not use.
Check your installation and audio plan
Confirm wall-mount compatibility, stand dimensions and cable access before ordering. Add a soundbar plan to the checklist if clearer dialogue or fuller movie audio is important.
FAQ
Is there a 77-inch Sony BRAVIA 8 II?
No. Sony BRAVIA 8 II is available up to 65 inches. For a 77-inch Sony OLED, compare Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV with LG's 77-inch OLED models, including the C5, G5 and B5.
Is LG C5 better than Sony BRAVIA 8 II?
LG OLED evo AI C5 77-Inch 4K Smart TV is the better fit for shoppers who want a 77-inch screen, a 144Hz refresh rate and four HDMI 2.1 inputs. Sony BRAVIA 8 II is the 65-inch QD-OLED option.
Which 77-inch LG OLED is best for gaming?
LG OLED evo AI G5 77-Inch 4K Smart TV offers an up-to-165Hz refresh rate and four HDMI 2.1 inputs. LG OLED evo AI C5 77-Inch 4K Smart TV is also a strong gaming pick, with a 144Hz refresh rate and the same input count.
Is Sony BRAVIA 8 a 77-inch TV?
Yes. Sony BRAVIA 8 77-Inch OLED 4K HDR Google TV is a 77-inch Sony OLED with a 120Hz refresh rate. Sony BRAVIA 8 II is a separate model line that tops out at 65 inches.
Is LG B5 worth considering for a 77-inch OLED?
LG OLED AI B5 77-Inch 4K Smart TV is worth considering for shoppers who want a large OLED and a 120Hz panel. Four HDMI 2.1 inputs support a multi-device setup, while the C5 and G5 offer higher refresh-rate options.