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- Best overall: LG OLED evo C4 77-Inch OLED TV
- Best budget: LG OLED B4 77-Inch OLED TV
- Best premium: Sony A95L 77-Inch QD-OLED TV
- Best for bright rooms: Samsung S95D 77-Inch OLED TV
- The LG OLED evo C4 77-Inch OLED TV is a strong all-around pick, with four HDMI 2.1 ports and a 120Hz panel.
- The Samsung S95D 77-Inch OLED TV combines a 144Hz refresh rate with a matte screen for bright rooms.
- The Sony A95L 77-Inch QD-OLED TV is a premium movie pick with a 120Hz panel and Dolby Vision support.
- Compare HDMI 2.1 port counts, HDR formats, screen finish and room brightness before choosing a 77-inch OLED TV.
The best 77 inch OLED TV Black Friday deals in 2026 will suit different priorities: gaming features, room lighting, movie formats and overall value. I’m Marcus Reed, and we researched and compared specs, reviews and owner feedback to identify 7 77-inch OLED televisions worth keeping on your shortlist. The selections include LG, Samsung and Sony models with 4K resolution and features suited to large-screen viewing.
My pick for most people is the LG OLED evo C4 77-Inch OLED TV, thanks to its four HDMI 2.1 ports, 120Hz panel and broad HDR support. For a brighter room, consider the Samsung S95D 77-Inch OLED TV. For premium picture processing and movie playback, the Sony A95L 77-Inch QD-OLED TV stands out. Use the comparison and buying guide below to match the right screen to your room and devices.
How We Picked
- Panel and picture features: We compared 4K resolution, refresh rates, OLED or QD-OLED panel details, HDR formats and screen finishes.
- Gaming connectivity: We considered HDMI 2.1 port counts, high refresh rates and support for variable refresh rate features.
- Room suitability: We assessed screen reflections, brightness-oriented features, viewing angles and placement needs.
- Ownership value: We reviewed owner feedback and product specifications to surface useful strengths and trade-offs for each model.
- Model variety: We included options across mainstream, premium, gaming-focused and movie-focused 77-inch OLED categories.
Comparison Table
| Product | Best for | Refresh rate | HDMI 2.1 ports | HDR format |
|---|---|---|---|---|
| LG OLED evo C4 77-Inch OLED TV | All-around use | 120Hz | 4 | Dolby Vision |
| LG OLED evo G4 77-Inch OLED TV | Premium wall mounting | 144Hz | 4 | Dolby Vision |
| Samsung S90D 77-Inch OLED TV | Gaming value | 144Hz | 4 | HDR10+ |
| Samsung S95D 77-Inch OLED TV | Bright rooms | 144Hz | 4 | HDR10+ |
| Sony BRAVIA 8 77-Inch OLED TV | Streaming and movies | 120Hz | 2 | Dolby Vision |
| Sony A95L 77-Inch QD-OLED TV | Premium home theater | 120Hz | 2 | Dolby Vision |
| LG OLED B4 77-Inch OLED TV | Entry-level OLED value | 120Hz | 4 | Dolby Vision |
Best Picks Reviewed
#1 · Top pick
LG OLED evo C4 77-Inch OLED TV
The LG OLED evo C4 77-Inch OLED TV is the best all-around 77-inch OLED TV for mixed-use living rooms, with a 120Hz panel and four HDMI 2.1 ports. Dolby Vision, gaming features and a wide choice of connections make it a flexible centerpiece for consoles, streaming and movies.
Best for: Most living rooms and mixed use
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 120Hz native
- HDMI 2.1 ports
- 4
- Four HDMI 2.1 inputs simplify multi-device setups.
- Dolby Vision support suits a broad range of movie and streaming content.
- 120Hz refresh rate supports smooth gaming and sports.
- OLED performance is best when direct sunlight does not fall on the screen.
Is the LG OLED evo C4 77-Inch OLED TV worth buying on Black Friday 2026?
The LG OLED evo C4 77-Inch OLED TV is worth considering for a balanced 77-inch setup. The LG OLED evo C4 77-Inch OLED TV's 4K 120Hz panel, four HDMI 2.1 ports and Dolby Vision support cover movies, streaming and modern console gaming.
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#2
LG OLED evo G4 77-Inch OLED TV
The LG OLED evo G4 77-Inch OLED TV is the best premium LG OLED TV for bright, design-conscious rooms, with a 144Hz maximum refresh rate for compatible PC sources. The LG OLED evo G4 77-Inch OLED TV's Gallery-style design and high-end picture processing make it a compelling wall-mounted centerpiece.
Best for: Premium wall-mounted setups
- Screen size
- 77 inches
- Resolution
- 4K
- Maximum refresh rate
- 144Hz
- HDMI 2.1 ports
- 4
- 144Hz support benefits compatible PC gaming.
- Four HDMI 2.1 ports serve multiple high-bandwidth devices.
- Gallery-style profile works well with wall mounting.
- The design is most useful when wall mounting is part of the plan.
Is the LG OLED evo G4 77-Inch OLED TV a good Black Friday 2026 buy?
The LG OLED evo G4 77-Inch OLED TV is a good premium choice for wall-mounted viewing and PC gaming. The LG OLED evo G4 77-Inch OLED TV's 4K panel supports refresh rates up to 144Hz, and four HDMI 2.1 ports connect multiple modern devices.
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#3
Samsung S90D 77-Inch OLED TV
The Samsung S90D 77-Inch OLED TV is the best gaming-focused value pick for players who want a fast screen, with a 144Hz refresh rate. The Samsung S90D 77-Inch OLED TV's OLED contrast, gaming-oriented features and four HDMI 2.1 connections suit a console and PC combination.
Best for: Gaming and fast-paced viewing
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 144Hz
- HDMI 2.1 ports
- 4
- 144Hz refresh rate supports high-frame-rate gaming.
- Four HDMI 2.1 inputs provide room for several devices.
- OLED contrast creates deep blacks in dark scenes.
- Dolby Vision is not supported.
Is the Samsung S90D 77-Inch OLED TV worth buying on Black Friday 2026?
The Samsung S90D 77-Inch OLED TV is a strong choice for gaming-focused households. The Samsung S90D 77-Inch OLED TV's 4K 144Hz panel and four HDMI 2.1 ports pair well with current consoles and compatible gaming PCs, while OLED contrast benefits movies too.
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#4
Samsung S95D 77-Inch OLED TV
The Samsung S95D 77-Inch OLED TV is the best OLED pick for rooms with persistent reflections, with a 144Hz refresh rate and matte screen finish. The Samsung S95D 77-Inch OLED TV's anti-glare approach helps keep the large display easier to view in bright daytime conditions.
Best for: Bright rooms and glare control
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 144Hz
- HDMI 2.1 ports
- 4
- Matte screen finish reduces distracting reflections.
- 144Hz panel suits fast gaming and sports.
- Four HDMI 2.1 inputs support a complex setup.
- The matte finish renders bright highlights differently from glossy OLED screens.
Is the Samsung S95D 77-Inch OLED TV good for a bright room?
The Samsung S95D 77-Inch OLED TV is a strong bright-room OLED option because its matte screen finish reduces distracting reflections. The Samsung S95D 77-Inch OLED TV's 4K 144Hz panel and four HDMI 2.1 ports also make it suitable for gaming and connected devices.
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#5
Sony BRAVIA 8 77-Inch OLED TV
The Sony BRAVIA 8 77-Inch OLED TV is the best Sony OLED choice for streaming and movie fans who value cinematic processing, with a 120Hz panel. Dolby Vision support and Sony picture processing make it a polished option for varied films and shows.
Best for: Streaming and cinematic viewing
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 120Hz
- HDMI 2.1 ports
- 2
- Dolby Vision support benefits compatible streaming titles.
- Sony processing is geared toward natural-looking picture presentation.
- 120Hz panel supports smooth motion and gaming.
- Two HDMI 2.1 ports offer fewer high-bandwidth connections than some rivals.
Is the Sony BRAVIA 8 77-Inch OLED TV worth buying for movies?
The Sony BRAVIA 8 77-Inch OLED TV is worth considering for movie and streaming setups. The Sony BRAVIA 8 77-Inch OLED TV's 4K 120Hz OLED panel, Dolby Vision support and Sony picture processing deliver a feature set suited to cinematic viewing.
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#6
Sony A95L 77-Inch QD-OLED TV
The Sony A95L 77-Inch QD-OLED TV is the best premium movie pick for viewers seeking rich color and polished processing, with a 120Hz panel. QD-OLED technology, Dolby Vision and Sony's cinematic presentation make it a high-end home theater option.
Best for: Premium movies and color
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 120Hz
- HDMI 2.1 ports
- 2
- QD-OLED technology combines OLED contrast with a wide color presentation.
- Dolby Vision support works with compatible movie sources.
- Sony processing supports a cinematic viewing style.
- Two HDMI 2.1 ports limit the number of high-bandwidth devices connected at once.
Is the Sony A95L 77-Inch QD-OLED TV worth buying on Black Friday 2026?
The Sony A95L 77-Inch QD-OLED TV is a premium choice for movie enthusiasts who value color and cinematic processing. The Sony A95L 77-Inch QD-OLED TV's 4K 120Hz QD-OLED panel and Dolby Vision support suit a dedicated home theater setup.
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#7
LG OLED B4 77-Inch OLED TV
The LG OLED B4 77-Inch OLED TV is the best entry-level pick for shoppers prioritizing a large OLED screen, with a 120Hz panel. Dolby Vision and four HDMI 2.1 ports preserve useful movie and gaming features in a straightforward setup.
Best for: Large-screen OLED value
- Screen size
- 77 inches
- Resolution
- 4K
- Refresh rate
- 120Hz
- HDMI 2.1 ports
- 4
- Four HDMI 2.1 ports support a full set of modern devices.
- Dolby Vision is useful for compatible streaming and movie content.
- 120Hz refresh rate suits gaming and sports.
- The LG OLED B4 77-Inch OLED TV has fewer premium picture enhancements than LG's G-series models.
Is the LG OLED B4 77-Inch OLED TV a good value on Black Friday 2026?
The LG OLED B4 77-Inch OLED TV is a good value-minded OLED option for shoppers who want a large 4K screen with gaming features. The 120Hz panel, four HDMI 2.1 ports and Dolby Vision support cover key everyday needs.
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Which 77-inch OLED TV is the best overall pick?
The LG OLED evo C4 77-Inch OLED TV is the best all-around pick for most households, with a 120Hz panel and four HDMI 2.1 ports. Those connections suit a console, streaming device and soundbar without forcing frequent cable swaps.
The LG OLED evo C4 77-Inch OLED TV also supports Dolby Vision, a format found across many streaming services and movie releases. The Samsung S90D 77-Inch OLED TV is a good alternative for high-refresh gaming, while the Sony BRAVIA 8 77-Inch OLED TV suits viewers who prioritize cinematic processing. Compare HDR formats and device connections alongside picture features; a top specification only helps when it fits your sources and viewing habits.
Which 77-inch OLED TV is best for gaming?
The Samsung S90D 77-Inch OLED TV and Samsung S95D 77-Inch OLED TV are strong gaming options, each with a 144Hz panel and four HDMI 2.1 ports. The LG OLED evo G4 77-Inch OLED TV also supports refresh rates up to 144Hz for compatible PC gaming.
Console owners should check the number of HDMI 2.1 inputs they need, especially when connecting more than one console and an eARC sound system. The Sony BRAVIA 8 77-Inch OLED TV and Sony A95L 77-Inch QD-OLED TV provide 120Hz refresh rates and two HDMI 2.1 ports. For most setups, 120Hz is already a useful match for current consoles; 144Hz matters most with compatible PC hardware.
Which 77-inch OLED TV works best in a bright room?
The Samsung S95D 77-Inch OLED TV is the strongest choice here because its matte screen finish reduces reflections, and its 144Hz panel keeps motion smooth. Glare control matters in rooms with windows, lamps or daytime viewing.
OLED remains a good fit for wide seating and dark-scene contrast, but screen placement still affects comfort. Position a 77-inch TV away from direct sunlight when possible and consider curtains or adjustable lighting. The Samsung S90D 77-Inch OLED TV and LG OLED evo G4 77-Inch OLED TV suit brighter viewing too, but their glossy screens handle reflections differently. Choose based on the room’s light sources, not just the panel label.
Which 77-inch OLED TV is best for movies and streaming?
The Sony A95L 77-Inch QD-OLED TV is a premium movie pick, with a 120Hz panel, QD-OLED color and Dolby Vision support. The Sony BRAVIA 8 77-Inch OLED TV offers Sony processing and Dolby Vision in a conventional OLED option.
The LG OLED evo C4 77-Inch OLED TV and LG OLED B4 77-Inch OLED TV also support Dolby Vision, providing flexible choices for movie libraries and streaming apps. Samsung models in this guide use HDR10+ rather than Dolby Vision. Check the formats supported by the services and discs you use most. A strong movie setup also benefits from a suitable viewing distance, steady room lighting and a sound system that fits the space.
How much space does a 77-inch OLED TV need?
A 77-inch TV has a screen diagonal of 77 inches, so measure both the wall or stand and the route into the room before buying. The LG OLED evo C4 77-Inch OLED TV and other models in this guide need careful planning for placement and delivery.
Check the full product dimensions, stand width, mounting pattern and clearance before choosing a console or wall bracket. A large screen works best when the seating distance and viewing angle feel comfortable for everyone. Keep power and HDMI cable access in the plan, and leave space for a soundbar if one is part of the setup. Compare the exact variant’s dimensions before ordering, since stand and cabinet designs differ by model.
Buying Guide
Match the refresh rate to your devices
Choose a 120Hz TV such as the LG OLED evo C4 77-Inch OLED TV for console gaming and general viewing. A 144Hz model such as the Samsung S90D 77-Inch OLED TV suits compatible gaming PCs.
Count HDMI 2.1 inputs
The LG OLED B4 77-Inch OLED TV has four HDMI 2.1 ports, while the Sony BRAVIA 8 77-Inch OLED TV has two. Count consoles, PCs and sound-system connections before deciding.
Check HDR format support
The Sony A95L 77-Inch QD-OLED TV supports Dolby Vision, while Samsung S95D 77-Inch OLED TV uses HDR10+. Match the TV format to the services and devices you use.
Consider light and reflections
The Samsung S95D 77-Inch OLED TV has a matte screen finish designed to reduce reflections. Review the room’s windows and lighting before choosing a screen finish.
Measure the full installation area
Check the exact 77-inch model’s dimensions, stand footprint, wall-mount compatibility and cable access. Leave room for a soundbar and confirm the TV fits the delivery route.
FAQ
What is the best 77 inch OLED TV Black Friday deal in 2026?
The LG OLED evo C4 77-Inch OLED TV is the best all-around choice for many households, with a 4K 120Hz panel, four HDMI 2.1 ports and Dolby Vision support. Compare current retailer listings and choose the model that best fits your setup.
Is a 77-inch OLED TV good for gaming?
Yes. A 77-inch OLED TV gives games a large image and deep contrast. The Samsung S90D 77-Inch OLED TV has a 144Hz panel and four HDMI 2.1 ports, while the LG OLED evo C4 77-Inch OLED TV offers 120Hz and four HDMI 2.1 ports.
Which 77-inch OLED TV is best for a bright room?
The Samsung S95D 77-Inch OLED TV is a strong bright-room choice because its matte screen finish reduces reflections. Placement still matters: keep the screen away from direct sunlight and review lighting conditions during the day.
Does the Samsung S95D 77-Inch OLED TV support Dolby Vision?
No. The Samsung S95D 77-Inch OLED TV supports HDR10+ rather than Dolby Vision. Shoppers who need Dolby Vision can compare the LG OLED evo C4 77-Inch OLED TV, Sony BRAVIA 8 77-Inch OLED TV or Sony A95L 77-Inch QD-OLED TV.
Is the LG OLED B4 77-Inch OLED TV good for PS5?
Yes. The LG OLED B4 77-Inch OLED TV has a 4K 120Hz panel and four HDMI 2.1 ports, features suited to PS5 gaming. Its Dolby Vision support also benefits compatible streaming content between gaming sessions.
How far away should you sit from a 77-inch OLED TV?
A comfortable seating distance depends on room layout and personal preference. Start by arranging seats so the full 77-inch screen sits comfortably within your field of view, then adjust for text clarity, immersion and viewing angle.